MEDIA RELEASES

Singapore, 9 June 2026 – Hegen, the innovative feeding brand trusted by families worldwide, unveils its Disney-themed collection featuring designs of Winnie the Pooh and friends, launching alongside a new brand campaign, Grow With Hegen: For Every Adventure Ahead. The Winnie the...

Singapore, [26 March 2026] – Hegen, a trusted brand in maternal and baby care solutions, is proud to announce that the Hegen PCTO™ Wearable Breast Pump has been awarded the...

Singapore, 19 Jan 2026 – In celebration of the Year of the Horse, award-winning breastfeeding solutions and infant care brand Hegen unveils the limited-edition Hegen Majestic Stallion Gift Set – a...

Hegen, the award-winning baby feeding brand trusted by families worldwide, is proud to announce its most significant innovation yet: The Hegen PCTO™ Wearable Breast Pump. This groundbreaking debut marks the...

Hegen, the award-winning baby feeding solutions brand, has been officially crowned the World's Best Selling PPSU Feeding Bottle Brand[1]. This landmark achievement solidifies Hegen’s position as the definitive leader in...

Singapore, 4 August 2025 – This World Breastfeeding Week, homegrown brand Hegen is launching its Gift-A-Pump initiative, a nationwide Corporate Social Responsibility (CSR) programme supporting pregnant and breastfeeding educators in Singapore...

  As Singapore gears up to celebrate its 60th birthday, homegrown brand Hegen is marking a milestone of its own, 10 transformative years of reimagining feeding solutions and growing with...

Hegen, the renowned brand trusted by families worldwide for thoughtfully designed feeding solutions, is expanding its offering with the launch of the Hegen Lifestyle Bottle. Featuring a new 450ml/15oz capacity,...

As we slither into the Year of the Snake, award-winning breastfeeding solutions brand Hegen proudly unveils the Serpentine Treasures limited edition gift set inspired by the wisdom and transformative energy...

Hegen, a global leader in infant care solutions, is proud to announce that it has been awarded the prestigious Kind + Jugend Innovation Award 2024 in the Moms & Kids...

Hegen, the innovative brand dedicated to infant care and breastfeeding solutions, is thrilled to unveil its newest Mealtime Collection. Featuring five multi-functional feeding essentials available in an exciting new Taupe...

Hegen is excited to introduce its new campaign, “Empowering Growth, Nurturing Confidence”, which shines a spotlight on its weaning line comprising the Straw Cup, All-Rounder Cup, Drinking Bottle and the...

Two of Singapore’s homegrown brands, Commune and Hegen, have teamed up to introduce a thoughtful and holistic solution for new parents: a versatile, sustainable, and multifunctional nursery collection. This innovative...

In celebration of Lunar New Year 2024, award-winning breastfeeding solutions brand Hegen proudly announces the launch of an exquisite, limited edition feeding bottle.   Inspired by the elegance of Chinese...

Photo Credit: EY  Yvon Bock, Founder and CEO of Hegen  Singapore, 6 December 2023 – Hegen, the trailblazing global brand committed to transforming the motherhood experience, proudly announces that its...

  As a pioneer of innovative baby care solutions, Hegen takes pride in integrating convenience and functionality with exceptional design. Launching on 24 October 2023, the Hegen Bottle Strap is...

Hegen, the homegrown brand synonymous with quality, innovation and trust among parents worldwide, is gearing up for a grand appearance at the Mummys Market Expo Baby Fair from 6 to...

  Hegen, the innovative brand dedicated to enhancing the breastfeeding journey for parents, is thrilled to announce the launch of its latest campaign, More Than Just A Bottle. The exciting...

  Innovative baby bottle brand Hegen is proud to announce that its PCTOTM All-Rounder Cup has been awarded the prestigious Red Dot Design Award 2023 in the Product Design category....

  Just like how flowers bloom at their own pace, every child embarks on a wonderfully unique journey as they grow and start to explore the world around them. For...

  As part of Hegen’s ongoing journey to enhance the breastfeeding experience of mothers, the award-winning brand has released Hegen PCTO™ Double Electric Breast Pump SoftSqround™, a new version of...

  For babies, transitioning from a feeding bottle to drinking out of a cup is no easy task. Staying true to our commitment to continue growing with your child, Hegen...

  Hegen announced the official opening of its Hegen Experiential Centre (HEC) at Alexandra Technopark on 24 May 2022, a momentous event officiated by Minister of State (MOS), Ministry of...

  Hegen Cherish Nature's Gift™ kicks off the first webinar of the year with a focus on How to Win at Parenting. Held on Wednesday, 27 April 2022, 7.00pm –...

Homegrown breastfeeding solutions brand, Hegen has kicked off the new year with the launch of its inaugural concept space located in Motherswork Great World. The 12.4sqm “store-in-store” space marks an...

Following an honourable mention in Prime Minister Lee Hsien Loong’s National Day Rally speech on 29 August, leading bottle brand Hegen continues to innovate with new products with the introduction...

In collaboration with the iconic Tangs Orchard department store, designer baby solutions brand Hegen is presenting an exclusive pop-up experience, allowing customers to curate their own personalised Hegen baby gift...

The journey of parenthood can be equal parts a delight and a challenge, as new mummies and daddies adjust and learn to prioritise their newborn’s needs. As a gift to...

Business in China is booming for baby bottle company Hegen, outdoing last year’s 11.11 sales on their Tmall flagship store (Hegen.tmall.com). With over 100,000 orders received within 24 hours, the...

In the biggest shopping event in China, Hegen set yet another milestone achievement with record breaking sales netting four times more during their 11.11 sales this year on their flagship store,...

Hegen (Singapore), today signed a Memorandum of Understanding (MOU) with Alibaba’s (China) business-to-consumer (B2C) e- commerce platform Tmall (www.tmall.com) at the Alibaba Group Corporate Campus in Hangzhou, China. This agreement...

In its inaugural participation in Alibaba’s 11.11 Global Shopping Festival, Hegen successfully hit record-­breaking sales and number of purchases on its Tmall flagship store within a single day. The spectacular...

Hegen today announced that it was officially invited to be on Alibaba’s 11.11 Global Shopping Festival – the world’s largest e-­commerce event. It will be amongst 40 other major international...

Hegen’s revolutionary and innovative express, store and feed breastfeeding support system is now available in over nine markets internationally.