Anchored by an exclusive Crimson Red colourway, the Majestic Stallion collection draws from the horse’s enduring symbolism of command, charisma, and strength in motion. Designed as a milestone gift for expecting parents and a collectible for raving Hegen fans, this gift set captures the spirit of readiness and resolve that defines both the Year of the Horse and their transformative parenthood journey ahead.
“The Majestic Stallion embodies strength and confidence, inspiring us to move forward with purpose, embrace what lies ahead, and discover our own stride along the journey,” said Yvon Bock, Founder and Chief Executive Officer of Hegen. “Becoming a parent is one of life’s most profound journeys, filled with anticipation, learning, and moments of self-discovery. We are deeply honoured to support families at the very beginning of this chapter, and we hope the Year of the Horse brings parents confidence in their choices and the strength to embrace each step ahead.”
Crimson Red: Strength forged through Endurance
The Majestic Stallion collection is presented in Crimson Red, an exclusive hue inspired by the legendary Ferghana horses of the Han Dynasty in ancient China. Revered as the Heavenly Horses, they were celebrated for their extraordinary stamina and fabled red sheen in motion.
This storied heritage has been carefully weaved into every detail of the Majestic Stallion design. The deep Crimson Red tone is a visual expression of the horse’s poised strength and unwavering resolve. More than a colour, Crimson Red symbolises the courage to move forward with purpose.
Together, colour, form, and symbolism converge to set the tone for the coming Fire Horse year, one defined by bold beginnings, sustained energy, and confident strides into what lies ahead.
Celebrating a New Chapter
Thoughtfully curated to mark the beginning of the parenthood journey, the Majestic Stallion Gift Set includes:
• 1x Hegen PCTO™ 240ml/8oz Feeding Bottle PPSU in Crimson Red with Medium Flow Teat
• 1x Hegen Breast Milk Storage Lid in Crimson Red
• 1x Soothing Horse Teether
The feeding bottle and interchangeable storage lid form part of Hegen’s signature Express-Store-Feed ecosystem, offering seamless transitions while elevating everyday essentials into enduring keepsakes.
The collection is completed by a sculptural horse-shaped Hegen Soothing Teether, designed in a prancing stance, a posture horses naturally adopt before they race. This moment of poised anticipation symbolises readiness, strength, and momentum, reflecting Hegen’s intention to prepare parents and their little ones for the journeys ahead.
Featuring distinctive Sqround-shaped hooves, the teether is ergonomically designed for easy gripping while maintaining a refined silhouette. Its multi-texture construction supports babies through different stages of gum development, offering a safe and sensory-rich experience:
• Hooves: Ribbed ring patterns for targeted gum relief
• Tail: Wave patterns for gentle stimulation
• Mane: Ripple textures that encourage tactile exploration
As babies explore and switch between textures, the teether adapts intuitively to their preferences, making teething both comforting and engaging.
With its rich cultural symbolism, elevated design language, and purposeful functionality, the Majestic Stallion Gift Set stands as a timeless expression of strength, grace, and forward motion – a meaningful Year of the Horse keepsake for families stepping confidently into a bold new chapter of life.
The limited-edition Majestic Stallion Gift Set will be available first at Mummys Market Baby Fair from 16 – 18 January 2026, island wide at Hegen’s retail locations islandwide and online at www.hegen.com from 19 January 2026.
ABOUT HEGEN
To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.
As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Hegen was one of the pioneering brands that uses PPSU for feeding bottles and is now the #1 PPSU Feeding Bottle Brand1 worldwide. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.
Hegen’s commitment goes beyond creating products. Flegen (formerly known as HLC Hegen Lactation Centre) represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.
Hegen is currently available in 26 international markets: Australia, Bahrain, Belgium, Brunei, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Malaysia, Myanmar, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United States, Vietnam.
For more information, please visit www.hegen.com or contact:
Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)
E: alison.ong@hegen.com
P: +65 6978 9013
[1] Source: According to global PPSU feeding bottle market research conducted by iiMedia Research, the ranking of total sales volume (units) across all channels for the period from January 1 to December 31, 2024, was finalized in July 2025. A PPSU feeding bottle,
