Singapore, 9 June 2026 – Hegen, the innovative feeding brand trusted by families worldwide, unveils its Disney-themed collection featuring designs of Winnie the Pooh and friends, launching alongside a new brand campaign, Grow With Hegen: For Every Adventure Ahead. The Winnie the Pooh collection features two whimsical themes: ‘Chapter 1: Into the Woods’ and ‘Chapter 2: The Hunny Days’.
Drawn from the gentle wonder and warmth that have made Pooh a beloved companion across generations, the collection finds meaning in the smallest moments – first sips, quiet morning routines, and the first time a child does something entirely on their own.
As children grow, so do the moments that define their days. The Grow With Hegen campaign celebrates this next chapter of childhood, where independence begins to blossom, and curiosity leads the way.
Pooh’s story is a wonderful reminder to slow down and enjoy the simple joys in life. Every child discovers the world in their own time and in their own way. Through this campaign, Hegen reflects its continued journey beyond infant feeding, creating thoughtfully designed products that accompany families through every stage ahead, from babyhood, toddlerhood and beyond.
A Charming Companion for Every Stage
“Winnie the Pooh’s adventures in the Hundred Acre Wood remind us of simpler times when the world is full of wonder and even the smallest things feel magical. This collaboration is deeply nostalgic and meaningful for many families because Winnie the Pooh is a character that many generations have grown up with,” said Yvon Bock, Hegen Founder and Chief Executive Officer. “We wanted this collection to honour the little moments, and we hope these pieces will accompany children as they grow, and maybe remind parents, just a little, of their own childhood adventures.”
Shop for Hegen’s Disney-themed Collection
Start the Adventure Online: Exclusive launch on Hegen.com from 8 June 2026
The first drop, Chapter 1: Into the Woods, imagines the Hundred Acre Wood on a slow, honey-golden afternoon, with minimalist sketches and soft pastel compositions of honey pots, woodland scenes, and playful glimpses of Pooh and pals across Hegen’s signature bottles and feeding accessories, creating something that feels tender yet modern.
Available across both primary and secondary feeding ranges, the collection accompanies every stage from breastfeeding and bottle feeding to weaning and beyond. Selected bottles can also be personalised with a name or message, transforming each piece into a keepsake families can treasure long after babyhood.
Discover It In Person: Hegen pop-up event at Takashimaya Shopping Centre from 1 to 14 July 2026
The second drop, Chapter 2: The Hunny Days, brings the Hundred Acre Wood to life through rich, classic storybook-style illustrations, where Winnie the Pooh and friends appear alongside playful picnic scenes and illustrated landscapes that evoke the warmth of stories passed down through generations.
Created for Hegen’s secondary feeding range, which includes a training cup, straw cups and drinking bottles, this collection is made for toddlers already finding their footing in the world. Unlike the first drop, this collection does not include personalisation, letting the whimsical illustrations take centerstage as collectible pieces for families and Disney fans alike. This in-store exclusive collection will be available at Takashimaya Shopping Centre (Children’s Department, Level 4).
ABOUT HEGEN
To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.
As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle.
Hegen was one of the pioneering brands that uses PPSU for feeding bottles and is now the #1 PPSU Feeding Bottle Brand1 worldwide. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.
Hegen’s commitment goes beyond creating products. Flegen (formerly known as HLC Hegen Lactation Centre) represents the brand’s core value of supporting mothers through education, lactation consultations and training services, providing holistic guidance throughout their breastfeeding journey.
Hegen is currently available in 27 international markets: Australia, Bahrain, Belgium, Brunei, Cambodia, Canada, China, Hong Kong SAR, India, Indonesia, Israel, Japan, Kuwait, Malaysia, Myanmar, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United States, Vietnam.
For more information, please visit www.hegen.com or contact:
Ms Vernice Tan
PR & Corporate Communications Executive
E: vernice.tan@hegen.com
P: +65 6842 5885
