Hegen, the award-winning baby feeding brand trusted by families worldwide, is proud to announce its most significant innovation yet: The Hegen PCTO™ Wearable Breast Pump. This groundbreaking debut marks the brand’s bold entry into wearable technology and coincides with Hegen’s 10th anniversary, representing the next evolution of a company committed to empowering 100 million mothers in their parenthood journey, ensuring they feel confident and supported throughout their breastfeeding experience.
The new Hegen Wearable Breast Pump launches with the empowering campaign theme “More Love, More Strength, More Flow”, a movement that challenges perceptions about how pumping is lesser than breastfeeding and champions every mother’s right to feed her baby in the way that works best for her family. This campaign comes to life through the bold statement “Pumping & Proud”, which distills these messages into a confident declaration that pumping mothers are unstoppable, strong, stylish and unapologetically themselves. With the Hegen PCTO™ Wearable Breast Pump, mothers can embrace their breastfeeding and motherhood journey with unwavering confidence and pride.
“Every feature in the Hegen Wearable Breast Pump was thoughtfully designed to meet the real needs of breastfeeding mothers. From the executive who pumps between meetings, the new mum finding her rhythm and the woman who simply wants to give her child the gift of breast milk,” shares Yvon Bock, Hegen Founder, Chief Executive Officer and Head of Innovation. “We designed the Hegen Wearable Breast Pump to honour the truth that mothers can be both nurturing and ambitious, present and free. Your breast pump should never silence your voice and identity. It should support you, move with you and empower you to own your motherhood journey with confidence. When you wear the Hegen Wearable Breast Pump, wear it with pride. And at the same time, feel the freedom to move, to reclaim your independence and to stay connected to who you are.”
Redefining Motherhood without Compromise
For mothers, every day is a delicate balance of nurturing their baby and maintaining their own lives. Pumping should support both, not create a choice between performance and freedom. Traditional pumps tether women to wall outlets and uncomfortable positions, while many wearables in the current market sacrifice suction strength for portability. The Hegen PCTO™ Wearable Breast Pump redefines this norm with thoughtful innovation.
Beyond performance, mothers should not have to sacrifice their personal style either. The Hegen PCTO™ Wearable Breast Pump features a sleek, discreet in-bra design that maintains a clean silhouette under any outfit, allowing mothers to wear what they want while pumping confidently. Unlike alternatives that are often top or bottom heavy, its balanced weight distribution allows greater comfort and a wider range of movement. Mothers can even lean back slightly while pumping, eliminating backaches that often comes with pumping. With a unique double seal flange design, mothers can move freely and carry on with their daily tasks without the fear of milk leakage or losing suction due to poor adhesion of the pump to the breast.
Available in a timeless taupe shade, the Hegen PCTO™ Wearable Breast Pump offers a modern, minimalist aesthetic that appeals to style-conscious mothers who value both function and fashion.
Empowering Every Mother’s Journey
The Hegen PCTO™ Wearable Breast Pump embodies three core principles that transform the pumping experience from a necessary task into an empowering part of motherhood. Each element works in harmony to support mothers as they navigate their unique feeding journey with confidence and grace.
More Love flows when mothers can pump with confidence and comfort. The pump’s comfortable in-bra fit allows convenient pumping anywhere, while ergonomic design ensures all-day comfort. When mothers feel supported through thoughtful design, they can pour more love into caring for their families. Every drop expressed becomes a gift of love, regardless of how it is given.
More Strength comes from both advanced technology and renewed confidence. Delivering hospital-grade suction strength (the most powerful amongst wearables at 320mmHg and even comparable to traditional strong desktop pumps), the pump ensures efficient milk expression without sacrificing mobility. Every pumping session becomes an act of self-assurance, proof that they can nourish their baby while living fully, confidently, and without compromise.
More Flow represents both optimal milk expression and finding one’s rhythm as a mother. The pump offers an unprecedented level of control, with 78 personalised combinations (18 stimulation modes and 60 expression modes) that can adapt to each mother’s unique needs, mimicking a baby’s natural suckling rhythm to maintain milk supply even when apart. Because every mother's journey deserves technology that truly understands her.
Innovation that Champions Mothers
The Hegen PCTO™ Wearable Breast Pump addresses the real-world challenges that working mothers, new mothers, and busy families face daily, transforming potential obstacles into moments of empowerment:
- 78 Customised Settings: 78 personalised settings (18 Stimulation Modes and 60 Expression Modes) that mimic a baby’s natural suckling rhythm for efficient pumping anywhere. The 6 levels in Stimulation mode and 12 suction levels in Expression mode allows mothers to find their most comfortable setting for optimal milk yield.
- Hospital Grade Suction Strength: Delivers up to 320mmHg suction strength while operating at 43dB, making every pump efficient wherever you are.
- All-Day Comfort: The 105° silicone flange inserts follow the body’s natural contours, providing superior comfort and fit compared to traditional 90° flanges, as confirmed by published by the US National Institutes of Health. It is also double sealed to reduce leakage and maintain consistent suction.
- Complete Control: Bluetooth app connectivity allows mothers to discreetly adjust each side with their smartphones, without removing the pump from their nursing bra and track their pumping sessions without any interruptions.
- True Mobility: Balanced weight and a secure fit that allows mums move freely while maintaining the optimal pumping position.
- Safety & Convenience: Made from Hegen’s premium PPSU material, which is free of BPA and BPS to keep every drop of milk safe, while the extended 170ml capacity offers more volume than most wearables, reducing interruptions within each pump and throughout the day.
- Seamless Integration: Fully compatible with Hegen’s interchangeable lids, enabling pump-store-feed in the same PPSU container with less handling, zero waste, and easier cleanup.
- Effortless Maintenance: Hegen’s patented no screw thread Press-to-Close™, Twist-to-Open™ (PCTO™) innovation eliminates hidden grooves where milk residue can hide, making cleaning quick and easy.
For visual reference, please refer to the Hegen PCTO™ Wearable Breast Pump factsheet in Appendix A.
Pre Register Your Interest
Be among the first to experience the new Hegen PCTO™ Wearable Breast Pump by pre-registering your interest today. By signing up, you will receive early access and updates ahead of the launch with no purchase commitment. For more information, visit https://www.hegen.com/pages/wearable-breast-pump-pre-registration.
Upon pre-registering, you will also get to enjoy a special introductory price of $395 (U.P. $450). Additionally, each purchase includes a complimentary nipple measurement with flange inserts and an exclusive gift set consisting of one Hegen PCTO™ Feeding Collar and two Hegen PCTO™ Breast Milk Storage Lids in Taupe, a colour not available for sale.
16-27 October: Exclusive Deals at Takashimaya
The Hegen PCTO™ Wearable Breast Pump will retail at an exclusive introductory price of $420, available first at Takashimaya with limited-time promotions. Each purchase will include a complimentary Hegen PCTO™ Collar in White and Hegen PCTO™ Breast Milk Storage Lid in White.
Customers will also be entitled to purchase the Hegen PCTO™ Manual Breast Pump Kit (SoftSqround™) at a special price of $45 with every Wearable purchased.
The Hegen PCTO™ Wearable Breast Pump will make its debut at the Mummys Market Baby Fair from 10 to 12 October 2025 and will be officially available on Hegen’s online store (www.hegen.com) from 13 October 2025.
Appendix A: Hegen PCTO™ Wearable Breast Pump Factsheet
Press Release @ Hegen
Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)
E: alison.ong@hegen.com
P: +65 6978 9013
Hegen Pte Ltd 438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967
