Turn Care Into Impact
In support of Breast Cancer Awareness Month 2026, Hegen has partnered with the Breast Cancer Foundation (BCF) to launch an exclusive fundraising initiative — Hegen x BCF Wearable Signature Collection.
From August to October 2026, 10% of proceeds from the Hegen x BCF Wearable Signature Collection and eligible pink products on the Hegen E-Store will be donated to the Breast Cancer Foundation (BCF), helping to advance breast health awareness and support the breast cancer community.
Why Breast Health Matters
🎯 1 in 13
women in Singapore is likely to be diagnosed with breast cancer during her lifetime
🧬 90%
of women diagnosed with breast cancer have no known family history, reminding us that breast health is important for everyone
📅 Breast Health Starts Young
While most women diagnosed with breast cancer are between 40 and 59 years old, diagnoses among younger women are increasing.
Today, 1 in 6 breast cancer cases occur in women under the age of 40, and it is also associated with more aggressive biology being enriched for triple-negative, HER2-positive and luminal B subtypes.
Awareness starts with knowing your own body.
👟 Healthy lifestyle habits
like exercise, limiting alcohol, and yes, breastfeeding, can all help reduce risk of breast cancer.
Get to Know Your Breasts
For women below 40 years old, performing a monthly breast self-examination is recommended to help you become familiar with what is normal for your body and identify any unusual changes early. Early detection and referral to your General Practitioner for assessment and treatment can improve survival outcomes.
Learn how to perform a breast self-examination
Breastfeeding and Breast Cancer
Breastfeeding is one of the many ways mothers nurture their babies, but did you know it may also benefit your own long-term breast health?
Research suggests that breastfeeding can help reduce a woman's lifetime risk of breast cancer by reducing exposure to hormones associated with increased breast cancer risk.
Whether you nurse directly or express milk using a breast pump, every drop counts not just to nourish your little one but also to prevent breast cancer.
At Hegen, we're proud to support mothers throughout their breastfeeding journey because caring for your baby should also mean caring for yourself.
Small Actions for Meaningful Impact
Looking after your breast health doesn't have to be complicated
👩⚕️ Prioritise regular screenings
Women aged 20–39 should perform monthly breast self-examinations. Women aged 40 and above should attend regular mammogram screenings according to medical recommendations.
🤱 Breastfeed whenever possible
Breastfeeding may reduce lifetime exposure to hormones linked to breast cancer risk, contributing to long-term protection.
🏃 Adopt healthy lifestyle habits
Staying active, maintaining a healthy weight and limiting alcohol consumption may help reduce breast cancer risk.
🧠 Share what you've learnt
Raising awareness encourages more women to detect breast cancer early and seek timely treatment.
Support Hegen's Pink Partnership
This campaign is about more than fundraising. It's about encouraging conversations, promoting awareness, and supporting women at every stage of their breast health journey.
From August to October 2026, Hegen will donate:
💖 10% of proceeds from the Hegen x BCF Wearable Signature Collection
💖 10% of proceeds from all eligible pink products purchased on the Hegen e-store
Every purchase helps support the Breast Cancer Foundation's work in:
- Breast health education
- Early detection initiatives
- Community outreach
- Psychosocial support programmes for individuals affected by breast cancer
Together, we can turn everyday acts of care into lasting impact.
About Breast Cancer Foundation (BCF)
Established in 1997, the Breast Cancer Foundation (BCF) is a Singapore charity dedicated to promoting breast health awareness, encouraging early detection, and supporting individuals affected by breast cancer.
Through education, outreach and support programmes, BCF empowers women with the knowledge and resources needed to take charge of their breast health.
BCF also provides psychosocial support through initiatives including:
- Healing Through the Arts (HTTA)
- Support groups and befriending programmes
- Positive Image & Appearance Scheme
- Complimentary Wig Loan Programme
The organisation also runs satellite Breast Cancer Support Centres @ Khoo Teck Puat Hospital, Tan Tock Seng Hospital, and Woodlands Health, with plans to establish more in the near future.
