Hegen upgrades Double Electric Breast Pump with new SoftSqround™ Flanges for personalised, comfortable expression


As part of Hegen’s ongoing journey to enhance the breastfeeding experience of mothers, the award-winning brand has released Hegen PCTO™ Double Electric Breast Pump SoftSqround™, a new version of its iconic double electric breast pump to fit every mum’s personal breast size.


“At Hegen, we’re always thinking of how to create products that can meet the needs of mums across all aspects of their life. Our latest innovation, the Double Electric Breast Pump SoftSqround™, is designed to do all that. It combines the trusted performance that mums expect from Hegen pumps with exclusive technology and aesthetically pleasing design that will make a positive difference on their breastfeeding journey and empower them to achieve their breastfeeding goals,” shares Yvon Bock, Hegen founder and Chief Executive Officer.



A personalised fit

Our new SoftSqround™ flange is made from soft silicone for better adhesion to skin and has a uniquely designed flange tunnel that is gentle on nipple, making every pump session a comfortable one. The unique Hegen sqround™ shape also allows mums to adjust and find the best-fit angle for different breast sizes. Available in five different sizes, mums can find the best flange that fits their nipples for comfortable yet effective pumping. Its eCap and eDiaphragm now comes in Hegen’s signature Press-to-Close Twist-to-Open™ (PCTO™) innovation for easy, quick and accurate assembly.


More milk, more comfort

The Double Electric Breast Pump SoftSqround™ combines hospital-grade suction strength and five pumping modes – including single to double pump and electric to manual expression – to maximise milk yield. Thanks to our patent-pending kneading massage feature, the world’s first relaxation breast pump can also help to relieve sore muscles, ease blocked ducts and stimulate milk supply.



Intuitive expressions

With 36 expression variations to mimic the natural suckling motion of a baby, mums can customise the settings that best suit their needs. This also helps to create a more comfortable pumping session while delivering better milk flow.

Compact & convenient

Our user-friendly design focuses on making mums’ lives easier. The lightweight and compact model is easy to assemble and allows mums to feel confident while expressing on the go, while the memory function that auto-saves your last pump settings and automatic transition from stimulation to expression enable hassle-free use.


The Hegen PCTO™ Double Electric Breast Pump SoftSqround™ is retailing at SGD$495. The 22mm flange is included in this set. 4 other flange sizes are available for sale separately. Available for purchase at Hegen’s online store www.hegen.com/shop, Lazada and Shopee and all Hegen retail partners.






About Hegen

To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed. As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no screw thread closure for easy handling – which in turn improves the lives of our customers.


Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.


Hegen is currently available in 17 international markets: Cambodia, Hong Kong SAR, Macau SAR, Indonesia, Israel, China, Malaysia, The Netherlands, The Philippines, Singapore, South Korea, Taiwan ROC, United Kingdom, United States, Canada, Thailand and Vietnam.

For more information, please visit www.hegen.com.

Hegen Pte Ltd

438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967

DID: +65 6978 9011 Main: +65 6842 5885 Fax: +65 6848 1248