Hegen launches PCTO™ All-Rounder Cup to support bottle-to-cup transition for babies 12 months and up


For babies, transitioning from a feeding bottle to drinking out of a cup is no easy task. Staying true to our commitment to continue growing with your child, Hegen is excited to introduce its newest developmental product – the Hegen PCTO™ 240ml/8 oz All-Rounder Cup PPSU – to support your little one in learning the skills and coordination they need for this important milestone while cultivating good drinking habits from the beginning.


When babies turn one year old, they embark on a learning phase that involves emulating adult behaviour. For example, they may learn to drink out of a cup by mirroring how a parent does it.


“To support their curiosity and encourage precious bonding moments between parent and child, our new All-Rounder Cup is specially designed to resemble a regular cup that can be used by both babies and adults. It is also packed with features to develop babies’ oral motor skills while promoting their confidence and independence,” says Yvon Bock, Hegen’s Founder and Chief Executive Officer.


Effortless bottle-to-cup transition

Our spoutless training cup allows little ones to sip from anywhere around the rim, just like an open drinking cup. Fitted with a soft silicone disc that is gentle on babies’ sensitive gums, the cup regulates the flow of water effectively for easy sipping while reducing the chances of gagging or swallowing air. With these features, the All-Rounder Cup supports effortless weaning from the milk bottle, which helps to prevent tooth decay. By simulating sipping from a regular cup, your little one will also hone fine motor skills needed for independent drinking.


Minimal spillage

Weaning can be a challenging and often messy process for babies who are still learning to master their coordination. The All-Rounder Cup is constructed to minimise mess, so parents can focus on what really matters – teaching their little ones the right way to drink from the cup – without worrying about major spills even when the cup is tipped over. Designed with hygiene in mind, its removable dust cover ensures the cup’s parts has minimal contact with other surfaces while also reducing accidental spillage.



Multi-functional cup with interchangeable lids

True to its function-first design ethos, Hegen’s All-Rounder Cup can be transformed easily to suit your needs. For adults who want an alternative way of using the All-Rounder Cup, simply remove the silicone disc and drink with a straw. For the little ones,  the All-Rounder Cup can be changed from a weaning cup to a straw cup, snack container or a drinking bottle by simply switching the lids. The Hegen Press-to-Close, Twist-to-OpenTM innovation makes it easy to open and close the cup with minimal spillage.




Set the right example

Hegen’s All-Rounder Cup is designed to look like a real cup so your little one can gain confidence and independence by feeling like one of the grown-ups. Show your babies how it is done by drinking from the same training cup or get another All-Rounder Cup of your own to sip alongside them for an engaging mimicking and bonding session.



The Hegen PCTO™ 240ml/8oz All-Rounder Cup PPSU is retailing at SGD$33 and is available in White, Blue, and Pink. Available for purchase at Hegen’s retail locations and online store www.hegen.com/shop, Lazada and Shopee.








To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed. As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no screw thread closure for easy handling – which in turn improves the lives of our customers. 


Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.


Hegen is currently available in 17 international markets: Cambodia, Hong Kong SAR, Macau SAR, Indonesia, Israel, China, Malaysia, The Netherlands, The Philippines, Singapore, South Korea, Taiwan ROC, United Kingdom, United States, Canada, Thailand and Vietnam.


For more information, please visit https://www.hegen.com/.



Hegen Pte Ltd

438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967

DID: +65 6978 9011 Main: +65 6842 5885 Fax: +65 6848 124