Hegen’s award-winning Experiential Centre officially opens


Hegen announced the official opening of its Hegen Experiential Centre (HEC) at Alexandra Technopark on 24 May 2022, a momentous event officiated by Minister of State (MOS), Ministry of Social and Family Development and Ministry of Education, Ms Sun Xueling. MOS Sun participated in the ribbon-cutting ceremony with Yvon Bock, Hegen Chief Executive Officer and Founder, followed by a tour of the HEC.


Since its founding in 2015, Hegen has been focused on championing breastfeeding and encouraging parent-centric learning experiences in addition to developing innovative feeding solutions. The HEC will further support Hegen’s commitment to its mission by serving as its new corporate headquarters and community hub.


“We’ve discovered that to truly serve parents, we needed to complete the Hegen experience with lactation education and services. Our role does not end at the sale of a product – we aim to provide holistic support throughout their breastfeeding journey,” said Yvon. 


“The Hegen Lactation Centre (HLC) sits at the heart of the HEC. From full lactation consultancy and training services offered by the HLC, interactive experiments such as product customisation at its Hegen By Me personalisation lab, the HEC will be instrumental in fulfilling Hegen’s goals,” added Yvon.


Award-winning design

Hegen has conjured a warm and welcoming centre predicated on empowerment and connection. Spanning 15,000 sqft with dedicated areas for lactation consultation, community events and product discovery to state-of-the-art technology that facilitates virtual get-togethers, the HEC is built to foster creation, collaboration and connection.


Hegen is proud to share that the HEC’s inspired design has recently been recognised at the Asia Pacific Property Awards 2022-2023 and clinched the SG Mark in the Interior Design category.

International expansion

The Singapore HEC is only the start of Hegen’s plan to educate and empower its communities all over the world. The brand strives to expand its presence by opening HECs in international locations so the global Hegen community will be able to easily access and enjoy its immersive and educational experiences.






About Hegen

Launched in 2015, Hegen’s vision of helping mothers enhance their breastfeeding journey culminates from decades of manufacturing experience together with a design ethos of making products simple, practical and multi-functional. Its priority is to not only deliver a sustainable system that grows with your baby, but one that is integrated to minimise spillage and wastage, thereby making every drop count. With award-winning innovations like the Express-Store-Feed system and world’s first relaxation Double Electric Breast Pump, Hegen’s products are creating a positive difference to breastfeeding mothers all over the world. For more information, please visit www.hegen.com.


Hegen Pte Ltd

438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967

DID: +65 6978 9011 Main: +65 6842 5885 Fax: +65 6848 1248