Hegen launches “More Than Just A Bottle” campaign to celebrate the limitless versatility of its bottles


Hegen, the innovative brand dedicated to enhancing the breastfeeding journey for parents, is thrilled to announce the launch of its latest campaign, More Than Just A Bottle. The exciting initiative aims to celebrate the limitless versatility of Hegen bottles and boundless creativity of the global Hegen community through a series of engaging online and offline activities in July.


Since its establishment in 2015, Hegen has been at the forefront of simplifying expressing, storing and feeding breastmilk with its range of innovative, high-quality products. Designed by a mother for mothers, Hegen promotes sustainability through multi-functional breastfeeding solutions that go beyond traditional bottles, adapting to meet the evolving needs of children.

Through the campaign, Hegen will showcase the adaptability of its bottles and celebrate their role in simplifying the lives of parents around the world. The brand also hopes to extend its reach and welcome non-parents into its community. By raising awareness among a younger demographic and engaging individuals who are not yet parents, Hegen seeks to create an inclusive environment where everyone can appreciate the exceptional features and benefits of its products.


“We have always been dedicated to supporting parents and expectant parents, and as our brand evolves and grows, we aim to connect with the next generation. We’re excited to reach out and introduce ourselves to new consumers through this campaign,” says Yvon Bock, Hegen founder and Chief Executive Officer.



Unlocking creativity

Throughout July, Hegen will captivate audience with inspiring social media content on how the Hegen bottles can be used creatively, apart from storing breastmilk. From stylish home decor to practical storage solutions, the #MoreThanJustABottle campaign will invite users to explore the countless possibilities of Hegen bottles.


To amplify the campaign’s message, Hegen has also engaged influencers from diverse backgrounds who are not parents yet. These personalities will demonstrate unconventional and creative uses of Hegen bottles, igniting the imagination of a wider audience and inspiring them to envision the bottles in unique ways.


Meaningful customisation

As a homegrown brand, Hegen takes pride in honouring Singapore’s rich biodiversity through its newest Hegen By Me designs. Customers can build their own Hegen bottles with three designs inspired by Singapore’s fascinating fauna: the Otter, Singapura Cat and Oriental Pied Hornbill. These vibrant additions will also bring a splash of colour to the bottle personalization service, expanding the customisation options beyond black prints for the first time.



The Island Friends

With the latest Hegen By Me prints, customers can add a touch of individuality to their favourite bottles while showcasing their love for the thriving wildlife that calls our city home. The official launch date has yet been announced. Currently exclusive, our customers stand a chance to win these prints by participating in our giveaway, which seeks to reward three of the most creative ideas using our Hegen bottles. Stay tuned to our social media channels for more details on when it is available for sale.


We are delighted to share that existing Hegen By Me designs is now available internationally as well. Begin your personalised bottle journey at https://www.hegen.com/collections/hegen-by-me/products/hegen-by-me-1.



Experience the magic of Hegen

In addition to the online activities, Hegen will be hosting an exciting ice cream giveaway for participants to discover the adaptability and charm of its bottles firsthand. At the event, Hegen will be giving away 500 scoops of ice cream* served in a complimentary 2oz/60ml bottle complete with a storage lid (worth $11). Join the celebration and explore innovative ways to incorporate Hegen bottles into your daily lives.


Hegen Scoop-a-licious Surprise

Date: Sat 15 July 2023

Time: 1-6pm

Location: 313@Somerset, Level 1 (opp. Prive #01-28)

*while stocks last

Championing breastfeeding

As World Breastfeeding Week approaches in August, Hegen is delighted to reaffirm its support for breastfeeding mums. Hegen’s award-winning Express – Store – Feed ecosystem is specifically designed to cater to the needs of modern, busy mums. By integrating different functions into a single container, Hegen ensures there is minimal wastage of precious breastmilk while providing utmost convenience and efficiency for parents. Stay tuned for Hegen’s campaign video as the brand showcases its dedication to empowering working mums and championing breastfeeding as a seamless part of their lives.







To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed. As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no screw thread closure for easy handling – which in turn improves the lives of our customers. Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.


Hegen is currently available in 24 international markets: Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Macau SAR, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.

For more information, please visit www.hegen.com.

Press Contact @ Hegen

Ms Alison Ong

Senior Content Strategy Executive

E: alison.ong@hegen.com

P: +65 6978 9013


Hegen Pte Ltd

438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967