Hegen debuts on-site Hegen By Me personalisation service & vibrant local fauna prints at Mummys Market Expo Baby Fair

Hegen, the homegrown brand synonymous with quality, innovation and trust among parents worldwide, is gearing up for a grand appearance at the Mummys Market Expo Baby Fair from 6 to 8 October. In addition to a flagship booth that will showcase the brand’s exceptional range of products, perinatal classes and consultations, Hegen will be bringing its personalisation service, Hegen By Me, on-site for the first time through a dedicated studio.


Visualisation of the Hegen By Me Studio


With Hegen By Me, customers can create one-of-a-kind bottles with personalised names and preferred coloured prints. Previously, this service was only available online. With our on-site installation at the fair, parents can now take home a bespoke bottle tailored for their little one’s needs or even a matching set for the entire family on the same day.


“We’re thrilled to offer visitors a fresh and captivating Hegen experience at this year’s Mummys Market Baby Fair. For the first time ever, we’re bringing our Hegen By Me personalisation service directly to the customers. We hope to inspire them to blend functionality with a personal touch to celebrate those precious moments of parenthood and we can’t wait to see the incredible results of their creativity and imagination,” shares Yvon Bock, Hegen Founder and Chief Executive Officer.


The Island Friends Collection


Introducing vibrant prints inspired by Singapore’s fauna

Be the first to explore our newest Hegen By Me prints, The Island Friends. Breaking away from line drawing designs in black, this series offers a colourful twist featuring the beloved Singapura Cat, playful Otter and quirky Oriental Pied Hornbill – all inspired by Singapore’s unique fauna. As an exclusive treat for our booth visitors, we’re offering the opportunity to personalise not only the standard bottles but also Hegen gift sets with The Island Friends prints at the fair. Come celebrate your love for these adorable creatures that call our city home!


Exclusive promotions & activities at the Hegen booth

Visualisation of Hegen Main Booth


We’re making the Hegen experience more rewarding than ever. Here’s what to expect at our main booth:


Hegen Lactation Centre (HLC)


HLC Lucky Draw: HLC is your go-to resource for support and guidance on your breastfeeding journey. Join our lucky draw for a chance to win complimentary passes to informative HLC perinatal classes and one-on-one sessions with esteemed International Board Certified Lactation Consultant (IBCLC) from HLC, valued up to $380. You can also meet our Senior IBCLC, Abie Chow, at the HLC booth for any lactation related questions.



Some of the Hegen Bundles available at the baby fair


Bundle Extravaganza: Get ready to be dazzled by our exclusive Gift with Purchase (GWP) at the fair, worth up to $258. You will have the opportunity to indulge in a treasure trove of goodies that are available only during these three days such as our limited edition Purple and Green accessories as well as breastfeeding and newborn essentials such as a My Brest Friend Nursing Pillow and Organic Cotton Swaddle from Le Petit Society.


Parents, meet your needs with our sensational bundles, featuring star products such as Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) and tailored gift sets! They offer a remarkable blend of functionality and style to enhance your breastfeeding experience, offering you utmost convenience and ease at any point of time. 





#Hegen5SecsChallenge: Assemble a Hegen bottle in under 5 seconds to instantly redeem a $5 Hegen voucher (min. spending $50)!* Top 3 winners will also receive attractive prizes worth up to $150.

Bottle Trade-In Programme


Bottle Trade-In Programme: Want to do your part for sustainable living? Swap your old bottles of any size, brand or material to receive brand new Hegen feeding bottles or breastmilk storage containers from just $11.*


Special Offers: Unlock hidden perks with every Hegen purchase. Look out for exclusive fair deals such as vouchers, freebies and more at our booth.


*Terms & conditions apply.


Whether you’re a seasoned parent or newly embarking on the wonderful journey of parenthood, we have something special in store for you. Visit us to find out more!


Hegen at Mummys Market Baby Fair

Date: 6 to 8 October 2023

Time: 11am – 9pm (Fri & Sat) & 11am – 8pm (Sun)

Venue: Singapore Expo Hall 5, Booth D01 (Main Booth) & FE01 (Hegen By Me Booth)




Follow us on Instagram (@hegen), Facebook (Hegen), and TikTok (@hegen.official) for the latest updates.








To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.


As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle.


Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no screw thread closure for easy handling – which in turn improves the lives of our customers.


Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.



Hegen is currently available in 24 international markets: Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Macau SAR, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.


For more information, please visit https://www.hegen.com/.


Press Contact @ Hegen

Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)

E: alison.ong@hegen.com
P: +65 6978 9013


Hegen Pte Ltd
438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967