Hegen celebrates first-ever prestigious Red Dot Design Award for PCTOTM All-Rounder Cup


Innovative baby bottle brand Hegen is proud to announce that its PCTOTM All-Rounder Cup has been awarded the prestigious Red Dot Design Award 2023 in the Product Design category. This is the first-ever Red Dot award won by Hegen.


Founded in 1955, the Red Dot Design Award is one of the world’s largest design competitions and is recognised as a quality indicator for outstanding design. A jury of 24 renowned design experts and academics selected the winners from over 20,000 entries this year.

As a recipient of the Red Dot Award: Product Design, Hegen’s PCTOTM All-Rounder Cup was recognised for its aesthetic appeal, functionality and innovation. The ergonomic SqroundTM-shaped training cup is fitted with a soft silicone disc that allows easy sipping and regulated water flow from anywhere around its rim, which help babies to develop oral motor skills for bottle-to-cup transition. The All-Rounder Cup can also transform into a straw cup, snack container or drinking bottle with a simple lid switch.


“We’re thrilled that PCTOTM All-Rounder Cup has been awarded a Red Dot for its superior design. Our team worked relentlessly to develop an innovative and thoughtfully designed product that supports effortless weaning while also prompting precious bonding moments where a baby mirrors their parent by drinking out of a cup. The award is a testament to our efforts, and we will continue to push the boundaries of design excellence in the baby care industry,” says Yvon Bock, Hegen founder and Chief Executive Officer.


Bolstered by the international recognition for its creation, Hegen is determined to carry on developing innovative and functional baby products with outstanding design quality to make parenting easier and more enjoyable for everyone.







To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed. As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™  no screw thread closure for easy handling – which in turn improves the lives of our customers. Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.


Hegen is currently available in 24 international markets: Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Macau SAR, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.


For more information, please visit www.hegen.com.



Hegen Pte Ltd

438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967

DID: +65 6978 9011 Main: +65 6842 5885 Fax: +65 6848 1248