Our Story

Who We Are

Cherish Nature's Gift

At Hegen, we believe that breastfeeding should be rewarding, easy and - dare we say it – enjoyable. Hegen is an award-winning brand founded in 2015 to enhance the breastfeeding journey for parents all over the world.

Champion Breastfeeding

As a mother of four and having breastfed for 10 years, the founder of Hegen, Yvon Bock, is a strong advocate of breastfeeding, having experienced all the highs and lows that come with it. “Breastfeeding. the bond formed between mother and child through direct latching, is one that reaps endless physical and emotional rewards throughout life, not just during infancy.”

Empower Mothers

According to the World Health Organization (WHO), while 95% of mothers begin breastfeeding, only 21% continue for six months or longer due to work, stress, and breastfeeding challenges. Hegen supports mothers with thoughtfully designed products that combine innovation, functionality, and convenience, empowering them to continue breastfeeding for as long as they choose.

Celebrate Life

Hegen takes its name from the German idiom hegen und pflegen, meaning "to cherish and nurture with care." Guided by a philosophy of simple, practical, and innovative design, we create products that save parents time and make everyday parenting easier. Every Hegen gift box celebrates the precious gift of new life—because at Hegen, we cherish nature's gift.

Champion Breastfeeding

As a mother of four and having breastfed for 10 years, the founder of Hegen, Yvon Bock, is a strong advocate of breastfeeding, having experienced all the highs and lows that come with it. “Breastfeeding. the bond formed between mother and child through direct latching, is one that reaps endless physical and emotional rewards throughout life, not just during infancy.”

Empower Mothers

According to the World Health Organization (WHO), while 95% of mothers begin breastfeeding, only 21% continue for six months or longer due to work, stress, and breastfeeding challenges. Hegen supports mothers with thoughtfully designed products that combine innovation, functionality, and convenience, empowering them to continue breastfeeding for as long as they choose.

Celebrate Life

Hegen takes its name from the German idiom hegen und pflegen, meaning "to cherish and nurture with care." Guided by a philosophy of simple, practical, and innovative design, we create products that save parents time and make everyday parenting easier. Every Hegen gift box celebrates the precious gift of new life—because at Hegen, we cherish nature's gift.

Our Journey

2009-2015

A Mother's Inspiration

Hegen began with Founder Yvon Bock's personal breastfeeding journey and a vision to make feeding simpler, more intuitive, and more meaningful for parents. After years of research and product development, Hegen launched with its patented Press-to-Close, Twist-to-Open™ feeding system, redefining the breastfeeding experience.

2017

A Defining Moment

Hegen became the first Singapore brand to be featured on Alibaba's 11.11 Singles' Day live broadcast, introducing its innovative feeding solutions to millions of consumers across China. This milestone marked Hegen's successful entry into one of the world's largest baby care markets and accelerated its global expansion.

2021

A Complete Parenting Ecosystem

Hegen evolves beyond products with the launch of its Experiential Centre and Flegen Lactation Centre, providing education, guidance, and community support.

2025

A Decade of Innovation

Celebrating 10 years of Hegen, the brand marked a decade of redefining baby feeding through thoughtful design, continuous innovation, and a commitment to empowering parents around the world.

Today

Global Brand Presence


Available in more than 25 markets worldwide, Hegen continues to innovate and empower families through thoughtfully designed products and services that grow with every child.

Get In Touch

For all customer service enquiries please Contact Us or if you prefer to email us, you can contact the team at cs@hegen.com.

For business and partnerships enquiries please email:
business@hegen.com