Hegen ranked top 3 in sales performance for Baby Bottles in record setting sales on Singles’ Day 2018

In the biggest shopping event in China, Hegen set yet another milestone achievement with record breaking sales netting four times more during their 11.11 sales this year on their flagship store, Tmall (Hegen.tmall.com).


Award-winning Singapore brand Hegen is proud to announced that it generated over 52,000 orders, a growth of over 300% during Alibaba’s 11.11 Global Shopping Festival on 11 November 2018, earning four times more sales compared to the same event in 2017. Its multi-functional gift sets were the fastest selling items with over 400% growth in demand and were sold out within the first few hours, proving that Hegen is more than just a feeding bottle. Overall, Hegen was one of the main leaders in baby feeding and ended the day ranked third amongst the thousands of baby bottle brands in the category. It had successfully scaled 5 notches in the overall category rankings from being eighth in 2017 to third in 2018.


“This year’s 11.11 was a great success as we surpassed our entire 2017 online sales in a single day. Additionally, and in line with our vision to reach out to parents all over China, we are pleased to see that Hegen is spreading our geographical outreach with customers across 31 provinces covering 327 cities. Without a doubt, we have categorically raised the standards of our industry and stayed true to our mission to increase the value we bring to our customers.” said Leon Bock, Hegen Co-Founder and Chief Operating Officer.


As part of Tmall’s build-up to the big event, Hegen was invited as the only Singapore brand to participate in three exclusive Tmall live promotional activities, which took place over three days leading up to Singles’ Day.


OnlyLady x KIMSS x Tmall Maternity and Baby Annual Fashion Award Show

The fashion show held on 8 November 2018, attended by hundreds of celebrities, lifestyle influencers and the top management of Tmall saw Hegen being featured alongside well-known lifestyle and fashion brands on the runway. The brand also clinched three awards under the mother and baby category in the following – Best Design and Innovation 母婴年度最佳设计创意大奖, Most Popular International Brand 国际风尚品牌 and New Mother's Favourite Choice Award 新晋宝妈挚爱奖.


‘Dad, where are we going? “爸爸去哪儿”全球寻宝onCrazy Boss 疯狂 BossShow

Held on 9 November 2018, this popular reality show was recorded live in China Hunan Television Station 湖南卫视 and broadcasted via Mango TV 芒果互, Tao Bao 淘宝直播 and Babytree 宝宝树 platforms. Hosted by Li Rui 李锐 and co-presented by Canandian-Taiwanese television presenter father-daughter duo, Christopher and Poppy Downs 夏克立、夏天, Hegen’s Founder Yvon Bock was invited as one of 16 global baby brands to participate in this special event. Hegen was allocated a full 30 mins to share its brand story and present their new innovative products. At its peak, there were over 13.75 million live viewers, 16.94 million interactions and shared by 180+ media sites garnering over 70 million views shortly thereafter.


Tmall x Baby Tree – Best Mummy Live Stream 天猫 x 宝宝树 妈妈大赏

The exclusive live-stream was the last highlight held on 10 November 2018 to promote selected key brands and drives sales. Hegen baby bottles were highly recommended to Tmall consumers by popular mother and father celebrity influencers, most of whom are currently using Hegen. The live broadcast generated over 3 million viewers.


The multi-functional baby feeding brand has received overwhelming reception in China since its launch on the e-commerce platform Tmall (www.tmall.com) less than three years ago. Amongst the thousands of baby bottle brands within Tmall, it is ranked #1 in quality and within the top 3 in sales performance consistently throughout 2018.




About Hegen

Established and designed in Singapore in 2015, Hegen creates sustainable, practical and high-quality breastfeeding products that meet the different needs of a growing child – and in turn, improve and enhance the nursing experience between a mother and her child. Our award-winning and revolutionary Express-Store-Feed system reimagines the milk bottle in a practical way while remaining efficient, simple and functional. Hegen’s parent company, Fitson is an original equipment manufacturer (OEM) which produces baby products for some of the biggest baby product companies globally. Hegen is currently available in 14 markets: Singapore, United States, China, Russia, Indonesia, India, the Philippines, Hong Kong, Macau, South Korea, the United Kingdom, Taiwan Province of China and Cambodia and Malaysia.


For more information and updates, please visit https://www.hegen.com/ / Hegen.world.tmall.com or Hegen’s Facebook page at www.facebook.com/hegen.


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