Award-winning brand Hegen launches its first weaning product, the Hegen PCTO™ Straw Cup for children 9 months and up


Following an honourable mention in Prime Minister Lee Hsien Loong’s National Day Rally speech on 29 August, leading bottle brand Hegen continues to innovate with new products with the introduction of its first-ever Straw Cup, a highly-anticipated addition to Hegen’s secondary feeding line designed to help wean and grow with your child.


Designed for tots above 9 months, the Hegen PCTOTM 330ml/11oz Straw Cup PPSU is the perfect weaning companion for children transitioning from milk to water and solid foods. “With the new Straw Cup, we’re excited to be able to continue being a part of the child’s weaning journey from being breastfed or bottle-fed to learning to sip from a straw,” says Yvon Bock, Hegen Founder and Chief Executive Officer. “This has been a true labour of love – we spent about two years to develop the Straw Cup based on feedback from users, including the pain points of other straw cups as well as a wishlist of ideal features."


The first step in weaning a baby is introducing them to sipping through a straw, and Hegen’s mission is to make their transition from bottle or breast as seamless, mess-free and enjoyable as possible through the following features:


Safe & leak-resistant drinking experience

The Hegen PCTOTM 330ml/11oz Straw Cup PPSU comes with a two-step safety catch that effectively resists leaks and stops the cap from closing while the baby is drinking. A fantastic starter tool to teach tots to drink from a cup, minus the mess.


Easy-to-sip straw for natural sucking

Transitions can be tough – which is why we’ve crafted a straw that makes it super easy for little ones to get used to drinking from a cup. Our upper straw encourages natural sucking, which helps to develop advanced oral motor skills, and is made from food-grade silicone that is gentle on their delicate teeth and mouth.


Handleless design improves motor skills

The lack of handles encourages independent drinking and at just 107.3grams, the child can hold it easily – a great way to nurture their motor skills. It’s also handy for family road trips, as the Straw Cup can easily fit into your vehicle’s cup holder


Game-changing one hand closure

Featuring the same patented no screw thread closure found in Hegen feeding bottles, the Straw Cup’s Press-To-Close, Twist-To-Open™ design allows users to press on or twist off the cup easily without any spillage.


Works with multiple bottles

With functionality at the forefront of its designs, Hegen has given the Straw Cup an interchangeable lid that works perfectly with other bottles in its product range. The lower straw is also adaptable to various Hegen bottle sizes as well – simply snip off the excess length to fit into the smaller 150ml/5oz bottle.


The Hegen PCTO™ 330ml/11oz Straw Cup PPSU is retailing at SGD$30 and is available in Lavender Blue, Pink and Grey. Available for purchase at Hegen’s online store Lazada and Shopee.





About Hegen

Established and designed in Singapore in 2015, Hegen creates sustainable, practical and high quality breastfeeding products that meet the different needs of a growing child – and in turn, improve and enhance the nursing experience between a mother and her child. Our award- winning and revolutionary Express-Store-Feed system reimagines the milk bottle in a practical way while remaining efficient, simple and functional. Hegen’s parent company, Fitson is an original equipment manufacturer (OEM) which produces baby products for some of the biggest baby product companies globally. Hegen is currently available in 17 international markets: Cambodia, Hong Kong SAR, Macau SAR, Indonesia, Israel, China, Malaysia, The Netherlands, Philippines, Singapore, South Korea, Taiwan ROC, United Kingdom, United States, Canada, Thailand and Vietnam.