In celebration of Hegen’s 10th anniversary and World Breastfeeding Month, we are gifting 1,000 sets of our Hegen Double Electric Breast Pumps to support our incredible educators.

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By participating, you agree to the official initiative Terms & Conditions.

About the Campaign

This World Breastfeeding Month, Hegen is launching the Gift-A-Pump initiative to support breastfeeding educators who are returning to work. Through this Gift-A-Pump initiative, we aim to support the women who give so much of themselves, in the classroom and at home.

Educators play a unique role as nurturers, guiding the next generation in the classroom while caring for their own children at home. This initiative recognises their commitment and provides practical support to make breastfeeding more manageable after the return to work.

What is Hegen’s Gift-A-Pump Initiative?

Hegen’s Gift-A-Pump initiative is part of Hegen’s corporate social responsibility (CSR) efforts to support breastfeeding educators as they return to work.

From 4 August to 30 September 2025, Hegen will gift 1,000 units of the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) to educator-mothers in Singapore.

Note: As this is a non-retail initiative and not a giveaway or contest, all Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) units are for the applicant’s personal use only and are not for resale.

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Who Can Apply

To qualify, applicant must be:

  • Singapore citizen or Singapore permanent resident (PR)
  • One of the following:
    • Currently pregnant with plans to return to work after maternity leave
    • Currently breastfeeding and returning to work in 2025
    • Breastfeeding and have returned to work with a baby born in 2025
  • Currently employed by the Ministry of Education (MOE), a Special Education (SPED) school or a preschool under Early Childhood Development Agency
  • Holds a valid MOE/preschool staff pass and has access to their school’s email (all communications for this initiative will be made via your school email address)

How Do I Redeem and Collect my Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)?

The following is a step-by-step guide on how you can apply for and collect your Gift-A-Pump:

1. Submit Your Application

Fill out the online form and attach the necessary documents:

  • For Pregnant Applicants: Ultrasound scan or doctor’s note
  • For Breastfeeding Applicants: Letter from your school confirming your return after maternity leave, or proof of maternity leave, or official email from school confirming return to work
  • MOE / SPED school / preschool staff pass
  • Valid school email address for official communications

2. Look Out for Our Confirmation Email

Our team will review all applications. If you are selected, you will receive an email confirmation within 10 working days.

3. Redeem Your Pump

Once approved, you can redeem your Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) in person at the:

Hegen Experiential Centre (HEC)
438A, 02-01 Alexandra Rd,
Tower A Lobby 1 Alexandra Technopark,
Singapore 119967

Note: All applications will be reviewed by the Hegen team and selection of recipients will be at Hegen’s sole discretion.

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Frequently Asked Questions

Eligibility & Application Criteria

Who is eligible to apply for the Gift-A-Pump campaign?  

MOE, SPED or ECDA educators who are pregnant or breastfeeding in 2025, teaching in pre-schools, primary schools, secondary schools, or junior colleges or Special Education schools in Singapore. Applicants must hold a valid staff pass and school email. 

 

I’m a tuition teacher/private educator. Can I apply? 

While we truly appreciate the dedication of all educators, this campaign is open only to MOE, SPED and ECDA educators currently. 

 

I’m currently on maternity leave. Am I still eligible? 

Yes, if you are returning to work in 2025 you will be eligible for this initiative.  

 

I’m currently breastfeeding and have returned to work. Am I still eligible?  

If your child was born in 2025 and currently still breastfeeding after returning to work from maternity leave, you will be eligible for this initiative.  

 

I am currently pregnant and my EDD is in 2026. Am I eligible?  

If you are currently pregnant and plan on returning to work after 4-6 months of maternity leave, you are eligible for this initiative.  

 

Can non-Singaporeans apply? 

Currently this initiative is only open to Singapore Citizens and Permanent Residents only. 

 

Can male educators apply on behalf of their spouse? 

We will be prioritising female educators who are pregnant or breastfeeding. Male educators can still submit an application on behalf of their spouse who is not an educator and their application will be reviewed on a case-by-case basis.  

 

How will applications be selected? 

All applications will be assessed fairly by the Hegen team, and only entries that fulfil the application criteria will be eligible. Eligible recipients will also be shortlisted based on the accuracy of the supporting documents submitted.

Application Process

What documents do I need to submit? 

  • Ultrasound scan or doctor’s letter (for pregnant applicants) 
  • Letter from school confirming return to work (for breastfeeding applicants) 
  • Valid MOE / SPED school / ECDA staff pass and school email 

 

When is the application deadline? 

Applications close on 30 September 2025, 2359, or when all the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) are fully redeemed, whichever comes first. 

 

Can I (an educator) apply on behalf of someone else? 

No. Applications must only be completed by the intended recipient. 

 

Can I apply multiple times? 

No. Only one application per person will be accepted. 

 

How will I know if I am selected? 

Selected applicants will receive a confirmation email to their school’s email address within 10 working days of submitting their application. 

Delivery & Redemption

When will I receive my breast pump? 

Collection dates will be provided in your confirmation email. 

 

Instead of collecting the item, can I opt for my Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) to be delivered to my place? 

Pumps must be collected in person at the Hegen Experiential Centre (HEC) as verifications will need to be made at the point of collection. 

 

Can I choose another breast pump model or exchange it for cash or other products?  

The Gift-A-Pump initiative is limited to the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™) and it cannot be exchanged for cash or other products.  

 

Is the product new or refurbished? 

All gifted units are brand new but will come in a different packaging to differentiate it from retail sets. 

 

What are the items included in the gifted set of Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)?

  • 1 x Electric Breast Pump Device 
  • 2 x PCTO™ Pump Body (SoftSqround™) 
  • 2 x Flange (SoftSqround™) 22mm
  • 2 x PCTO™ eCap and eDiaphragm (SoftSqround™)
  • 1 x Manual Breast Pump Diaphragm (SoftSqround™)
  • 1 x Manual Breast Pump Handle (SoftSqround™)
  • 2 x Valve
  • 1 x Kneading Ring
  • 1 x eCap and eDiaphragm
  • 2 x Silicone Tubing
  • 1 x Power Adapter
  • 2 x Hegen PCTO™ 150ml/5oz Breast Milk Storage PPSU 

 

How do I know which flange size is suitable for me? 

If you are currently at week 35-36 or later upon collection of the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™), we will be able to provide complimentary nipple measurement to ascertain your flange size. If you are at an earlier gestational week, you may reach out to our Customer Success team at cs@hegen.com at a later date to make an appointment for nipple measurement.  

 

Can I change the flange size?  

The Hegen PCTO™ Double Electric Breast Pump comes with a pair of 22mm flanges. Other flange sizes will need to be purchased separately. You may do so upon collection or at our e-store www.hegen.com or any of our authorised retailers and market places. 

 

Will the pump be covered under warranty?  

The pump device will be covered by a 1-year warranty. Warranty for pump begins from the date of collection or EDD date, whichever is later. Warranty must be registered using the recipient’s school email address and cannot be transferred.  

After Receiving the Product

What am I required to do after receiving the pump? 

Recipients will need to share a short review and a photo of themselves using the pump within 3 months of your EDD. A link to the product review page will be included in the confirmation email. 

 

Will my review or photo be used publicly? 

Hegen reserves the right to use your review or photo for social media purposes. Should you object to the usage of your review or photo, please email us at social@hegen.com.  

 

What happens if I don’t submit my review or photo? 

Submitting a review and photo is part of the campaign requirement. Not submitting may affect your eligibility for future Hegen initiatives. 

 

What if I encounter a product issue or defect?  

  • If you encounter any issue or defect, contact us through the Chat Box below or email us at cs@hegen.com. You can also reach out via direct message on Facebook or Instagram. 
  • All recipients have to register their warranty upon collection of the pump. This will ensure coverage for the Breast Pump Device and Power Adaptor for a period of one year, from EDD or date of collection, whichever is later. 
  • Registering for your warranty will also entitle you to a Complimentary Breast Practices workshop session. 

 

Can I resell the product if I find it unsuitable?  

No. All breast pump is provided as part of a non-retail CSR initiative and is not for resale. All units are marked to differentiate them from retail products. 

 

Can I exchange my products? 

  • Due to safety and hygiene reasons, we do not accept returns or exchanges unless the items received were defective or damaged. 
  • Products which have been worn, used, damaged due to mishandling, deteriorated or incorrectly customised are strictly not accepted. 
  • Enclosed is our Exchange and Returns policy for your reference. 

 

Who can I contact for help?  

For any enquiries, you can contact us through the Chat Box below or email us at cs@hegen.com. You can also reach out via direct message on Facebook or Instagram.