Hegen ignites the Year of the Dragon with a New Majestic Colour and Roaring Design

In celebration of Lunar New Year 2024, award-winning breastfeeding solutions brand Hegen proudly announces the launch of an exquisite, limited edition feeding bottle.


Inspired by the elegance of Chinese calligraphy brush strokes and the artistry of tattoos, our exclusive Hegen PCTO™ 240ml/8oz Feeding Bottle PPSU (Dragon) features an intricate dragon design that embodies our deepest wishes for our little ones as they embark on new adventures in the Year of the Dragon.


Just like the legendary creature, we aspire for our children to fearlessly conquer challenges and soar to new heights. More than just a design, this symbol holds profound meaning, offering a wonderful opportunity for children to connect with and learn about treasured traditions.


Launching on 5 January 2024, the limited-edition feeding bottle showcases a stunning new feeding collar colour, Majestic Yellow, which brings a fusion of style and functionality to everyday parenting. The exclusive vibrant hue will also serve as a loving reminder for our children to embrace life with boundless enthusiasm and zest.



“At Hegen, our mission is to empower and uplift parents and children through innovative and meaningful products. May the Year of the Dragon instil courage, wisdom and determination in our little ones and us to continue reaching and soaring to even greater heights.
With the launch of our limited-edition Majestic Yellow Hegen PCTO™ 240ml/8oz Feeding Bottle PPSU (Dragon), Hegen continues to celebrate every remarkable milestone achieved by our children,” shares Hegen Founder and Chief Executive Officer Yvon Bock.


Introducing Hegen Dragon Year Red Packets


Echoing the design of our special edition Lunar New Year feeding bottle, Hegen is thrilled to present a luxurious fuchsia Hegen Red Packet featuring a soaring dragon brought to life with iridescent silver and purple stamping.


Along with the magnificent symbol, our Hegen Red Packet cleverly reinterprets the Chinese greeting “升龙腾飞” (shēng lóng téng fēi), which signifies success and good fortune. By replacing “升” with the phonetically similar “生”, meaning “to give birth”, we convey our blessings to couples expecting a Dragon baby.


As a gesture of celebration, customers who spend a minimum of $100 on our e-commerce channels (excluding TikTok shop) from 5th January will receive a complimentary pack of Hegen Red Packet (8 angbaos per pack), available while stocks last. Alternatively, customers can also redeem the exclusive angbaos at the upcoming Mummys Market Baby Fair from 19th to 21st January at Expo Hall 5, with a minimum spend of $100 at our Hegen booth (F01).


Keep a look out for our upcoming international Hegen Red Packet Instagram giveaway, where six lucky winners will each receive a packet of our beautifully designed angbaos. More details will be announced on our social media channels and newsletter soon.


Warm Wishes for a joyous Lunar New Year


As we usher in the Year of the Dragon, Hegen extends heartfelt wishes for a prosperous Lunar New Year to our cherished community. May our auspicious “生龙腾飞” wishes bring abundant good fortune, especially blessing expecting couples with a joyous and smooth pregnancy. Stay tuned for an exciting line-up of launches and events throughout 2024, as we continue to innovate and support parents on their extraordinary journey of nurturing the next generation.


Hegen PCTO™ 240ml/8oz Feeding Bottle PPSU (Dragon) is available from 5 January 2024. Order at Hegen’s online store https://www.hegen.com/collections/shop-all and all retail outlets.


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To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.

As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.

Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.

Hegen is currently available in 25 international markets: Australia, Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Macau SAR, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.


For more information, please visit https://www.hegen.com/.



Press Release @ Hegen  

Ms Alison Ong 
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing) 

E: alison.ong@hegen.com 
P: +65 6978 9013