Manager, Hegen Lactation Centre (HLC)

Hegen is a fast-growing company specialising in mother and baby products and with a mission to enhance the breastfeeding journey and help ease the transition into parenthood with meaningful products and services. As one of the top 10 fastest growing companies in Singapore, Hegen takes pride in creating innovative and practical solutions for time-strapped parents.

THE ROLE – Manager, Hegen Lactation Centre

Hegen offers an opportunity for a dynamic individual who is passionate about supporting mothers and babies, fostering business development, and contributing to the positive impact aligning with Hegen's mission to serve 100 million mothers worldwide. You will be instrumental in spearheading and shaping the business channels and strategies for Hegen Lactation Centre (HLC). Your responsibilities will involve implementing creative strategies and collaborating with various stakeholders to propel both commercial success and community engagement.


  • Develop and lead strategic plans to grow HLC by working closely with Commercial, Marketing, in-house lactation consultants and executives to curate service offerings for Hegen customers (B2C/B2B)
  • Manage the operations of HLC by ensuring that it meets the planned objectives, enabling the business to achieve commercial targets and drive strong brand awareness
  • Identify potential partnerships and initiatives to expand the business channel(s) and drive greater awareness towards the adoption of HLC services
  • Create programme and campaigns to inform and educate target audience about HLC services
  • Ensure continuous delivery of best-in-class and seamless customer experience
  • Lead a team of Lactation Consultant(s) and business operations team to reach commercial success
  • Spearhead planning of HLC outreach (i.e babyfairs) to build rapport and educate customers on HLC offerings
  • Perform and leverage research and competitors’ analysis to develop competitive business strategy, such as programme offering, pricing strategy and benchmarking
  • Analyse and study industry trends on breastfeeding, lactation and healthcare information to bring new and latest insights with feasibility into HLC


  • At least 3 years’ experience in a business development/corporate sales/business center function with P&L responsibility
  • Strong business acumen, critical thinking, and the ability to formulate actionable insights and recommendations to drive the success of Hegen Lactation Centre (HLC)
  • Exceptional leadership and team management skills, fostering a collaborative work environment
  • Demonstrated capability to build strong relationships with both internal and external stakeholders
  • Excellent presentation skills, enabling effective communication to inspire and influence
  • Willingness to commit on Saturdays whenever possible to support HLC operations
  • Motivated by the Hegen’s mission, driven by purpose, and a sincere desire to make a positive difference to the Hegen community

Please provide a short write-up on why you would like to join our team in your CV. You may also send us an email with the write-up and CV at Only shortlisted applicants will be notified.