{"title":"WhatsApp Catalogue Collection","description":"","products":[{"product_id":"hegen-bottle-brush-teat-cleaner","title":"Hegen Bottle Brush \u0026 Teat Cleaner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eErgonomically designed to maximise cleaning with minimal effort, the Hegen bottle brush is made of soft nylon bristles that are gentle to any type of bottle materials. Our user-centric brushes can be used for all containers and bottles, wide or standard neck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe extra-soft, removable TPE ribbed-tipped handle is specially made for cleaning teats and other hard to reach places ensuring cleanliness with minimal risks of damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur Hegen bottle brush and teat cleaner is fully steam and UV sterilisable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44386479407399,"sku":"14490105","price":14.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/Bottle-Brush-Teat-Cleaner.png?v=1761211947"},{"product_id":"hegen-pcto-basic-starter-kit-ppsu","title":"Hegen PCTO™ Basic Starter Kit PPSU","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA Basic Starter Kit perfect for gift giving or mothers who wish to try Hegen! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith a feeding bottle each in the 150ml\/5oz and 240ml\/8oz sizes, mothers may choose to use the size most suitable for baby. The breast milk storage lids also allow the feeding bottles to be easily converted to air-tight and secured storage containers by simply swapping the interchangeable lids. One container, different lids – minimal hassle with maximum convenience! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEverything happens within a single container, minimising wastage and making every drop count.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e If you would like to personalise your Hegen By Me PCTO™ Basic Starter Kit PPSU, click \u003ca title=\"Hegen By Me Basic Starter Kit\" href=\"https:\/\/www.hegen.com\/products\/hbm-bsk\/\"\u003eHERE\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44386957984039,"sku":"80037105","price":78.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/Basic_Starter_Kit.png?v=1761205384"},{"product_id":"new-hegen-pcto-complete-starter-kit-ppsu-sg-exclusive-plus","title":"Hegen PCTO™ Complete Starter Kit PPSU (SG Exclusive Plus)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLooking for a set that meets your baby's feeding needs? This Complete Starter Kit comes with an assortment of feeding bottles suitable for newborns till 6-months old. Express, Store and Feed within a single container with no wasteful transfer of milk. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSimply attach the Manual Breast Pump Module (not included in this kit) to express your milk into the storage container, then swap the pump module with a Breast Milk Storage Lid, instantly converting it into an air-tight storage container for milk storing in the chiller or freezer. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTo feed, simply reheat to the desired temperature and change the lid to a feeding teat and collar for convenience with no wastage during milk transfer, making every drop count. Hegen PCTO™ feeding bottles are multi-functional with interchangeable lids, and the only system in the market which grows with a child's needs. This newborn starter set comes with storage lids and a food storage converter so you can transform your feeding bottle into a storage container for snacks or food purees, extending its lifespan.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIf you would like to personalise your Hegen By Me PCTO™ Complete Starter Kit PPSU (SG Exclusive Plus), click \u003ca href=\"https:\/\/www.hegen.com\/products\/hbm-csk\" title=\"Hegen By Me Complete Starter Kit (SG Exclusive Plus)\"\u003eHERE\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44442552172839,"sku":"80069105","price":170.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/CSK.png?v=1761204984"},{"product_id":"hegen-pcto-double-electric-breast-pump-softsqround","title":"Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)","description":"\u003cp\u003eExperience ultimate convenience and support with the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)—now bundled with a complimentary 2-hour Breast Practices Workshop, ensuring you not only get the best-in-class pump but also expert guidance for a seamless breastfeeding journey.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFeaturing all new silicone SoftSqround™ flanges, our Hegen Double Electric Breast Pump is a portable breast pump with hospital-grade suction strength perfect for mothers beginning their breastfeeding journey. Use it as a single or double pump to express and store breast milk directly into our Hegen breastmilk storage containers, minimising the transfer of precious milk, making every drop count.\u003c\/p\u003e\n\u003cp\u003eThe new SoftSqround™ flanges are made of soft silicone for best adhesion to skin and has a uniquely designed flange tunnel that is gentle on the nipple, making every pump session a comfortable one. The unique Hegen sqround™ shape also allows for mothers to adjust and find the best fit angle for different breast sizes. Our eCap and eDiaphragm now comes in Hegen’s signature Press-to-Close Twist-to-Open™ (PCTO™) innovation for easy, quick, and accurate assembly.\u003c\/p\u003e\n\u003cp\u003eResearch has shown that massaging your breasts before pumping increases the breastmilk output and a mum who is relaxed and calm when pumping produces a better quality of milk. Standing out from other brands, our pump is the world’s first relaxation electric breast pump designed for comfort and efficiency. It includes a kneading massage feature (patent pending) that helps relieve body aches and sore muscles experienced by breastfeeding mothers. The massager creates a gentle cupping and kneading sensation to release tension from breast engorgement and applying it on meridian points helps to stimulate milk supply.\u003c\/p\u003e\n\u003cp\u003e22mm flange is included in this set. 5 other flange sizes are available for sale separately.\u003c\/p\u003e\n\u003cp\u003e*For a step-by-step guide on using the Electric Breast Pump, click \u003ca href=\"https:\/\/www.youtube.com\/playlist?list=PLpoheT30L83aWS9cQWvbmyZQlEuM7BGVF\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you would like to personalise your Hegen By Me PCTO™ Double Electric Breast Pump (SoftSqround™), click\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.hegen.com\/products\/hbm-ebp\/\" title=\"Hegen By Me Double Electric Breast Pump\"\u003eHERE\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":47288493834535,"sku":"11321105","price":350.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/hegen-pctotm-double-electric-breast-pump-softsqroundtm-hegen-1.png?v=1741167863"},{"product_id":"extraordinary-from-stay-at-home-mum-to-world-class-entrepreneur","title":"ExtraOrdinary by Yvon Bock","description":"\u003ch3\u003e\n\u003cstrong\u003eThe Straits Times #1 Bestseller\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExtraOrdinary | From stay-at-home mum to world-class entrepreneur\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003ci\u003e\"I glanced at the clock: 10 in the morning. Then everything went dark.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eYvon Bock thought she was choosing an \u003ci\u003eordinary\u003c\/i\u003e life when she left the corporate world to raise her child. But a traumatic birth changed everything, thrusting her into a moment of reckoning. Given a second chance—not just to live, but to \u003ci\u003etruly\u003c\/i\u003e live—she discovered a calling greater than she had ever imagined.\u003c\/p\u003e\n\u003cp\u003eFueled by purpose, Yvon transformed personal struggle into groundbreaking innovation, reimagining the baby bottle and launching Hegen, a brand that has empowered millions of mothers worldwide. But behind the success was an audacious leap of faith—one that started with a single, \u003ci\u003eoutrageous\u003c\/i\u003e decision.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"In the pursuit of designing the perfect milk bottle, I met my father in his factory office one day and did something unthinkable.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThat bold move changed the course of her life and business forever.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eExtraOrdinary\u003c\/i\u003e, Yvon invites you into her world—not just as an entrepreneur, but as a daughter, sister, wife, and mother. From battling self-doubt to breaking boundaries, her journey is a raw, powerful testament to resilience, intention, and the courage to create impact.\u003c\/p\u003e\n\u003cp\u003eThis book isn’t just her story. It’s a call to action.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhat if the extraordinary life you seek is already within you?\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eStep in. Your journey starts now.\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Yvon's story is one of resilience, vision, and purpose. This autobiography beautifully captures her journey of transformation, showing how she turned adversity into opportunity and passion into success.\"\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eRachel Lim (\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCo-Founder, Love, Bonito)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“A story that will inspire anyone who is wondering if they can reinvent themselves after motherhood, Yvon’s entrepreneurial journey is testament to the power of having a mindset of growth and resilience!\"\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrystal Lim-Lange (\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eFounder \u0026amp; CEO, Forest Wolf)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Yvon’s journey will make you feel inspired \u0026amp; empowered. Unlock your potential and turn your dreams into reality.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDr Foong (Director \u0026amp; Chief Medical Officer, Osler Health International)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003eBook Format: Hardcover\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":49132348801319,"sku":"18807105","price":38.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/ExtraOrdinary_BookCover2.png?v=1741168095"},{"product_id":"hegen-all-star-collection","title":"Hegen PCTO™ All-Star Collection","description":"\u003cp\u003eIn the joyful whirlwind of parenthood, Hegen’s All-Star Collection offers a sense of calm. 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Beautifully packaged in an oak-toned box with an organza ribbon, the All-Star Collection is a gift that celebrates every precious moment of parenthood.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":49384065401127,"sku":"801231115","price":155.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/All-Star-Collection.png?v=1761201752"},{"product_id":"hegen-newborn-bottle-set","title":"Hegen Newborn Bottle Set","description":"\u003cp\u003e\u003cspan style=\"font-size: 10pt;\"\u003eIntroducing our comprehensive Newborn Bottle Set, carefully curated to meet the feeding needs of your precious little one from 0 to 3 Months. Crafted with utmost care and designed for convenience, this set ensures a seamless feeding experience for both baby and parent. Designed with your baby's comfort and well-being in mind, it's the perfect companion for your parenting journey. \u003cbr\u003e \u003cbr\u003eHegen’s 150ml\/5oz Feeding Bottle is the perfect size for moms who are latching and pumping to regulate their milk flow. It comes with a Slow Flow teat that is ideal from the first month as it mimics the initial slow flow of breast milk - up to 3 months old. Additional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003cbr\u003e \u003cbr\u003eBreast milk storage lids allow the feeding bottles to be converted to air-tight and secured storage containers easily by simply swapping the interchangeable lids. Growing with your baby, these storage containers can also be used as a snack cup or to store baby food, semi-solids, puree, biscuits, fruits or even juices! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10pt;\"\u003e**No Gift Box Included**\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"White \/ White","offer_id":49799562035495,"sku":"12152205 + 12202205 + 13703105","price":75.0,"currency_code":"SGD","in_stock":true},{"title":"White \/ Pink","offer_id":49799562068263,"sku":"12152205 + 12202205 + 13703115","price":75.0,"currency_code":"SGD","in_stock":true},{"title":"White \/ Grey","offer_id":49799562101031,"sku":"12152205 + 12202205 + 13703125","price":75.0,"currency_code":"SGD","in_stock":true},{"title":"White \/ Blue","offer_id":49799562133799,"sku":"12152205 + 12202205 + 13703185","price":75.0,"currency_code":"SGD","in_stock":true},{"title":"White \/ 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