{"title":"Pink Partnership","description":"","products":[{"product_id":"hegen-pcto-150ml-feeding-bottle-ppsu","title":"PCTO™ 150ml Feeding Bottle PPSU (Slow Flow)","description":"\u003cp\u003eHegen’s 150ml\/5oz Feeding Bottle is the perfect size for moms who are latching and pumping to regulate their milk flow. It comes with a Slow Flow teat that is ideal from the first month as it mimics the initial slow flow of breast milk - up to 3 months old.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402479894823,"sku":"121521145","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402479796519,"sku":"12152115","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402479829287,"sku":"12152185","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402479862055,"sku":"12152165","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402479763751,"sku":"12152105","price":31.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-5oz-1pk-Auburn.png?v=1779069320"},{"product_id":"hegen-pcto-150ml-feeding-bottle-ppsu-2-pack","title":"PCTO™ 150ml Feeding Bottle PPSU (Slow Flow) (2-Pack)","description":"\u003cp\u003eHegen’s 150ml\/5oz Feeding Bottle is the perfect size for moms who are latching and pumping to regulate their milk flow. It comes with a Slow Flow teat that is ideal from the first month as it mimics the initial slow flow of breast milk - up to 3 months old.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402583212327,"sku":"121522145","price":52.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402583114023,"sku":"12152215","price":52.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402583146791,"sku":"12152285","price":52.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402583179559,"sku":"12152265","price":52.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402583081255,"sku":"12152205","price":52.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-5oz-2pk-Auburn.png?v=1779073529"},{"product_id":"hegen-pcto-240ml-8oz-feeding-bottle-ppsu","title":"PCTO™ 240ml Feeding Bottle PPSU (Medium Flow)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHegen’s 240ml\/8oz Feeding Bottle is an ideal size to meet the growing appetite of babies. It comes with a Medium Flow teat that is suitable from the third month as the teat hole becomes bigger and gradually increases milk flow rate. The larger storage capacity also caters to a mother’s established milk flow and increased volume.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402672734503,"sku":"121821145","price":33.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402672636199,"sku":"12182115","price":33.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402672668967,"sku":"12182185","price":33.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402672701735,"sku":"12182165","price":33.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402672603431,"sku":"12182105","price":33.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-8oz-1pk-Auburn.png?v=1779084212"},{"product_id":"hegen-pcto-240ml-feeding-bottle-ppsu-2-pack","title":"PCTO™ 240ml Feeding Bottle PPSU (Medium Flow) (2-Pack)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHegen’s 240ml\/8oz Feeding Bottle is an ideal size to meet the growing appetite of babies. It comes with a Medium Flow teat that is suitable from the third month as the teat hole becomes bigger and gradually increases milk flow rate. The larger storage capacity also caters to a mother’s established milk flow and increased volume. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402694918439,"sku":"121822145","price":57.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402694820135,"sku":"12182215","price":57.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402694852903,"sku":"12182285","price":57.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402694885671,"sku":"12182265","price":57.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402694787367,"sku":"12182205","price":57.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-8oz-2pk-Auburn.png?v=1779085460"},{"product_id":"hegen-pcto-collar-and-transparent-cover","title":"PCTO™ Collar and Transparent Cover","description":"\u003cp data-mce-fragment=\"1\"\u003eAdditional collars and transparent covers are sold separately allowing mothers to seamlessly convert a storage container to a feeding bottle. Simply pair it with a teat flow of your choice (slow\/medium\/fast\/thick feed) to experience the multi-functional, modular benefits of Hegen’s Express-Store-Feed system and enjoy the convenience of a hassle-free conversion when it comes to feeding.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDirections for Assembly:\u003cbr data-mce-fragment=\"1\"\u003e- To remove transparent cover\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith the Hegen logo on the Collar facing you, push the Transparent Cover backwards (away from you) to open.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- To assemble teat into collar\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eStep 1: Gently squeeze the anti-colic air vent to ensure it is open.\u003cbr data-mce-fragment=\"1\"\u003eStep 2: Place the Collar over the Teat\u003cbr data-mce-fragment=\"1\"\u003eStep 3: Pull the Teat through the Collar until it is snugly fitted.\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eTip: Press on all 4 sides to ensure Teat is fully secured. Place on the Transparent Cover for hygiene purposes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402656219431,"sku":"127011145","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402656121127,"sku":"12701115","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402656153895,"sku":"12701185","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402656186663,"sku":"12701165","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51402656088359,"sku":"12701125","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402656055591,"sku":"12701105","price":18.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/CCvrAuburn-1.png?v=1779082955"},{"product_id":"hegen-bottle-brush-teat-cleaner","title":"Hegen Bottle Brush \u0026 Teat Cleaner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eErgonomically designed to maximise cleaning with minimal effort, the Hegen bottle brush is made of soft nylon bristles that are gentle to any type of bottle materials. Our user-centric brushes can be used for all containers and bottles, wide or standard neck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe extra-soft, removable TPE ribbed-tipped handle is specially made for cleaning teats and other hard to reach places ensuring cleanliness with minimal risks of damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur Hegen bottle brush and teat cleaner is fully steam and UV sterilisable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44386479407399,"sku":"14490105","price":14.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/Bottle-Brush-Teat-Cleaner.png?v=1761211947"},{"product_id":"hegen-soothing-teether","title":"Hegen Soothing Teether","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesigned to help soothe a baby’s gums during teething, the different surface structures gently massage the gums and stimulate baby’s play instinct and sense of touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Hegen Soothing Teether is ergonomically shaped, light-weight and comfortable for baby to grasp. It can also be cooled in the refrigerator for a comforting sensation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou’ll most likely notice a few specific cues that let you know that baby is teething:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- chewing on items\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- crankiness and irritability\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- sore and swollen gums\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- excessive drooling\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44386934980903,"sku":"15280105","price":12.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/products\/Hegen-teether.jpg?v=1761190557"},{"product_id":"hegen-pcto-spout","title":"PCTO™ Spout","description":"\u003cp\u003e\u003cspan\u003eDesigned to grow with your child, all Hegen containers are easily converted into drinking bottles by simply attaching our spouts onto the containers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in Grey, Pink, Blue, Purple and Auburn, the Hegen Spout enables easy drinking for both mother and child. Perfect for toddlers or children transitioning from bottle to cup feeding, or for juice on-the-go to keep moms energized all day!\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51407399223591,"sku":"137211145","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51407399125287,"sku":"13721115","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51407399158055,"sku":"13721185","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51407399190823,"sku":"13721165","price":18.0,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51407399092519,"sku":"13721125","price":18.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/DB_Spout_Auburn_v2.png?v=1779158536"},{"product_id":"hegen-pcto-330ml-feeding-bottle-ppsu","title":"PCTO™ 330ml Feeding Bottle PPSU (Fast Flow)","description":"\u003cp\u003eHegen’s 330ml\/11oz Feeding Bottle is suitable from the sixth month and it comes with a Fast Flow Teat that meets the need for a fast milk flow rate during weaning. This larger size is also suitable for converting into a drinking bottle for when baby grows older, simply by changing the teat and collar to a drinking spout!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402717298983,"sku":"121921145","price":36.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402717200679,"sku":"12192115","price":36.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402717233447,"sku":"12192185","price":36.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402717266215,"sku":"12192165","price":36.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402717167911,"sku":"12192105","price":36.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-11oz-1pk-Auburn.png?v=1779086458"},{"product_id":"hegen-pcto-330ml-11oz-feeding-bottle-ppsu-2-pack","title":"PCTO™ 330ml Feeding Bottle PPSU (Fast Flow) (2-Pack)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\"\u003eHegen’s 330ml\/11oz Feeding Bottle is suitable from the sixth month and it comes with a Fast Flow Teat that meets the need for a fast milk flow rate during weaning. This larger size is also suitable for converting into a drinking bottle for when baby grows older, simply by changing the teat and collar to a drinking spout!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" data-sanitized-data-mce-fragment=\"1\"\u003eAdditional teats of various sizes (all sold separately) allow mothers to simply swap to their choice of teats for baby’s perfect feed as time goes by.\u003c\/span\u003e\u003cbr\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402743972135,"sku":"121922145","price":62.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402743873831,"sku":"12192215","price":62.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402743906599,"sku":"12192285","price":62.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402743939367,"sku":"12192265","price":62.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402743841063,"sku":"12192205","price":62.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/FB-11oz-2pk-Auburn.png?v=1779087237"},{"product_id":"hegen-pcto-330ml-drinking-bottle-ppsu","title":"PCTO™ 330ml Drinking Bottle PPSU","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA drinking bottle for the whole family, Hegen's Drinking Bottle is the first of its kind drinking bottle with a unique one-hand closure. Useful for parents with their hands full, no screw threads, just Press-to-Close, Twist-to-Open™!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePreparing a bottle has never been this simple. The drinking bottle with its flip top spout, enables easy drinking for both mother and child. Perfect for toddlers or children transitioning from bottle to cup feeding, or perfect for juice on-the-go to keep mums energised all day!\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51407263203623,"sku":"131971145","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51407263105319,"sku":"13197115","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51407263138087,"sku":"13197185","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51407263170855,"sku":"13197165","price":31.0,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51407263072551,"sku":"13197125","price":31.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/DB-Auburn-v2.png?v=1779158017"},{"product_id":"hegen-pcto-breast-milk-storage-lid","title":"PCTO™ Breast Milk Storage Lid","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHegen's revolutionary, practical and multi-functional designs represent a quantum leap in baby feeding. Simply swap lids to feed and store in a single container with no wasteful transfer of milk necessary, making every drop count!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHegen's ergonomic space-efficient shape makes the best use of space while sealing in nutrients - the unique \"Sqround\" (square-round) shape stackable containers nestle together when empty and stack neatly when filled, leaving you with more room for your daily essentials.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur breastmilk container storage lids also feature snap-on interconnecting buttons for smart organisation. The containers' wide mouth and smooth lines with no hidden ridges makes for fuss-free cleaning as well. A Hegen is both aesthetically pleasing and inherently functional!\u003c\/span\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402776936743,"sku":"137031145","price":8.5,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402776838439,"sku":"13703115","price":8.5,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402776871207,"sku":"13703185","price":8.5,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402776903975,"sku":"13703165","price":8.5,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51402776805671,"sku":"13703125","price":8.5,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402776772903,"sku":"13703105","price":8.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/LidAuburn-1.png?v=1779089278"},{"product_id":"hegen-pcto-330ml-straw-cup-ppsu","title":"PCTO™ 330ml Straw Cup PPSU","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLearning to sip from a straw has never been this easy. Our straw cup's unique click-to-lock safety cap prevents liquid from spurting and holds the cap in place so your child can drink easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesigned without a bite valve, our straw allows little ones to sip with ease, encourages good dental health, and guides them to master the technique of sipping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect for children aged 9 months and above or toddlers transitioning from feeding bottles to straw cups!\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402821927207,"sku":"131981145","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402821828903,"sku":"13198115","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402821861671,"sku":"13198185","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402821894439,"sku":"13198165","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51402821796135,"sku":"13198125","price":34.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/SCAuburn-1.png?v=1779092600"},{"product_id":"hegen-pcto-straw-spout","title":"PCTO™ Straw Spout","description":"\u003cp\u003eDesigned to grow with your child, all Hegen containers are easily converted into straw cups by simply attaching our straw spouts onto the containers.\u003c\/p\u003e\n\u003cp\u003eAvailable in blue, pink, grey, or auburn, the Hegen Straw Spout enables easy sipping for your child. Perfect for toddlers or children transitioning from bottle to sucking a straw!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended for children aged 9 months and above or toddlers transitioning from feeding bottles to straw cups!\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402867048743,"sku":"137221145","price":21.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402866950439,"sku":"13722115","price":21.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402866983207,"sku":"13722185","price":21.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402867015975,"sku":"13722165","price":21.0,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":51402866917671,"sku":"13722125","price":21.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/SSpoutAuburn-1.png?v=1779095024"},{"product_id":"hegen-straw-brush-2-pack","title":"Hegen Straw Brush (2-Pack)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Hegen Straw Brush is designed to be used with our Hegen Straw Cup.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt effectively cleans the interior surface of the straw and is flexible enough remove stains from those hard-to-reach places.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handle is ergonomically shaped for a comfortable grip and can be hung for fuss-free air-drying.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44448393724199,"sku":"14491215","price":11.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/EstoreTNUpdate2023_StrawBrush.png?v=1741167474"},{"product_id":"hegen-pcto-240ml-all-rounder-cup-ppsu","title":"PCTO™ 240ml All-Rounder Cup PPSU","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor babies, transitioning from a feeding bottle to drinking out of a cup is no easy task.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHegen PCTO™ 240ml\/8oz All-Rounder Cup PPSU is designed to support your little one in learning the skills and coordination they need for this important milestone while cultivating good drinking habits from the beginning. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur spoutless training cup allows tots to sip from anywhere around the rim, just like an open drinking cup. Fitted with a soft silicone disc that is gentle on babies’ sensitive gums, the cup regulates the flow of water effectively for easy sipping while reducing the chances of gagging or swallowing air. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for children 12 months* and above, the Hegen PCTO™ 240ml\/8oz All-Rounder Cup PPSU supports effortless weaning from the milk bottle, which helps to prevent tooth decay. By simulating sipping from a regular cup, your little one will also hone the fine motor skills needed for independent drinking. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e*Recommended for children 12 months and above. However, parents can consider training their infant as young as 6 months old when they are able to start eating solids.\u003c\/em\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Auburn","offer_id":51402919903527,"sku":"131841145","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":51402919805223,"sku":"13184115","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":51402919837991,"sku":"13184185","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":51402919870759,"sku":"13184165","price":34.0,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":51402919772455,"sku":"13184105","price":34.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/ARCAuburn-1.png?v=1779097184"},{"product_id":"hegen-pcto-manual-breast-pump-kit-softsqround","title":"Hegen PCTO™ Manual Breast Pump Kit (SoftSqround™)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Hegen Manual Breast Pump is designed for both comfort and efficiency. Pump comfortably at your preferred intensity by applying just the right amount of strength.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExpress-store-feed into a single container with minimal wastage and oxidation of your precious milk, making every drop count.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44482384560423,"sku":"11301105","price":85.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/MBP_Kit.png?v=1761210507"},{"product_id":"hegen-manual-breast-pump-diaphragm-softsqround","title":"Hegen Manual Breast Pump Diaphragm (SoftSqround™)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur breast pump accessories are sold separately to facilitate ease of replacing your breast pump parts. Depending on the frequency and intensity of use, we recommend replacing the Manual Breast Pump Diaphragm every 2-3 months or as soon as wear and tear is observed. This is to ensure that the expression of milk will not be affected by worn out\/used parts during the pump cycles.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44482438496551,"sku":"11339105","price":17.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/MBP_Diaphragm.png?v=1761210250"},{"product_id":"hegen-manual-breast-pump-handle-softsqround","title":"Hegen Manual Breast Pump Handle (SoftSqround™)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur breast pump accessories are sold separately to facilitate the ease of replacing your breast pump parts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHegen Manual Breast Pump Handle (SoftSqround)\u003cspan data-mce-fragment=\"1\"\u003e is a replacement handle for the new Hegen Manual Breast Pump (SoftSqround). The pivot handle fits onto the Hegen Breast Shield Pump Body Connector.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOnly suitable for \u003cstrong\u003e\u003ca href=\"https:\/\/www.hegen.com\/collections\/manual-breast-pump\/products\/hegen-pcto-manual-breast-pump-kit-softsqround\" data-mce-href=\"https:\/\/www.hegen.com\/collections\/manual-breast-pump\/products\/hegen-pcto-manual-breast-pump-kit-softsqround\" target=\"_blank\"\u003eHegen PCTO™ Manual Breast Pump Module (SoftSqround)\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44482444198183,"sku":"11338105","price":17.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/MBP-Handle.png?v=1761210231"},{"product_id":"hegen-pcto-ecap-ediaphragm-softsqround","title":"Hegen PCTO™ eCap \u0026 eDiaphragm (SoftSqround™)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur breast pump accessories are sold separately to facilitate ease of replacing your breast pump parts. Depending on the frequency and intensity of use, we recommend replacing the eCap and eDiaphragm every 2-3 months or as soon as wear and tear is observed. This is to ensure that the expression of milk will not be affected by worn out\/used parts during the pump cycles.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003carticle class=\"4ever-article\" data-clipboard-cangjie='[\"root\",{\"copyFrom\":1872268905},[\"p\",{\"jc\":\"left\",\"ind\":{},\"spacing\":{}},[\"span\",{\"data-type\":\"text\"},[\"span\",{\"color\":\"rgb(51, 51, 51)\",\"sz\":10.5,\"szUnit\":\"pt\",\"data-type\":\"leaf\"},\"**Suitable for Hegen PCTO™ Electric Breast Pump SoftSqround™\"]]]]'\u003e\n\u003cp\u003e\u003cspan\u003e**Suitable for Hegen PCTO™ Electric Breast Pump SoftSqround™\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/article\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44482456813863,"sku":"11337105","price":27.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/eCap_eDiaphragmpic.png?v=1761210153"},{"product_id":"hbm-merlion","title":"Hegen By Me Merlion Plushie","description":"\u003cp\u003eOur Hegen Merlion Plushie is the best new companion to any little tot. Make your merlion plushie truly unique by adding a personal name for that special magical touch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eHegen By Me order will require 5 - 7 working days to be packed and dispatched via our appointed logistics partner.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-teams=\"true\"\u003eNOTE: Ordering made from 4 Jun onwards: 10-15 working days\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor more details on HBM order requirements and FAQs, please refer to our Hegen By Me information page \u003c\/span\u003e\u003ca aria-label=\"Link here\" id=\"menur200j\" href=\"https:\/\/help.hegen.sg\/en\/collections\/15336244-hegen-by-me\" rel=\"noreferrer noopener\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/help.hegen.sg\/en\/collections\/15336244-hegen-by-me\" target=\"_blank\"\u003e\u003cspan\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":44633350734119,"sku":"MERLION","price":40.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/Artboard9.png?v=1782806752"},{"product_id":"hbm-ebp","title":"Personalize your Gift Set PCTO™ Double Electric Breast Pump (SoftSqround™)","description":"\u003cp\u003eFeaturing all new silicone SoftSqround™ flanges, our Hegen Double Electric Breast Pump is a portable breast pump with hospital-grade suction strength perfect for mothers beginning their breastfeeding journey. Use it as a single or double pump to express and store breast milk directly into our Hegen breastmilk storage containers, minimising the transfer of precious milk, making every drop count.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe new SoftSqround™ flanges are made of soft silicone for best adhesion to skin and has a uniquely designed flange tunnel that is gentle on the nipple, making every pump session a comfortable one. The unique Hegen sqround™ shape also allows for mothers to adjust and find the best fit angle for different breast sizes. Our eCap and eDiaphragm now comes in Hegen’s signature Press-to-Close Twist-to-Open™ (PCTO™) innovation for easy, quick, and accurate assembly.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eResearch has shown that massaging your breasts before pumping increases the breastmilk output and a mum who is relaxed and calm when pumping produces a better quality of milk. Standing out from other brands, our pump is the world’s first relaxation electric breast pump designed for comfort and efficiency. It includes a kneading massage feature (patent pending) that helps relieve body aches and sore muscles experienced by breastfeeding mothers. The massager creates a gentle cupping and kneading sensation to release tension from breast engorgement and applying it on meridian points helps to stimulate milk supply.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e22mm flange is included in this set. 4 other flange sizes are available for sale separately.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*For a step-by-step guide on using the Electric Breast Pump, click\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.youtube.com\/playlist?list=PLpoheT30L83aWS9cQWvbmyZQlEuM7BGVF\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eHegen By Me order will require 5 - 7 working days to be packed and dispatched via our appointed logistics partner.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cstrong\u003e\u003cspan data-teams=\"true\"\u003eNOTE: Ordering made from 4 Jun onwards: 10-15 working days\u003c\/span\u003e\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor more details on HBM order requirements and FAQs, please refer to our Hegen By Me information page \u003ca aria-label=\"Link here\" id=\"menur200j\" href=\"https:\/\/help.hegen.sg\/en\/collections\/15336244-hegen-by-me\" rel=\"noreferrer noopener\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/help.hegen.sg\/en\/collections\/15336244-hegen-by-me\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":45059287089447,"sku":"11321105HBM","price":350.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/HBMEBP.png?v=1782806239"},{"product_id":"hegen-double-electric-breast-pump-softsqround™-upgrade-kit-bundle","title":"Hegen Double Electric Breast Pump (SoftSqround™) Upgrade Kit Bundle","description":"\u003cp\u003eLooking to upgrade to the NEW Hegen Double Electric Breast Pump (SoftSqround™)\u003c\/p\u003e\n\u003cp\u003eHere's what included for a more comfortable pumping experience!\u003c\/p\u003e\n\u003cp\u003e2x Pump Body (SoftSqround\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e)\u003c\/p\u003e\n\u003cp\u003e2x eCap and eDiaphragm (SoftSqround\u003cspan data-mce-fragment=\"1\"\u003e™)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1x Valve 2-pack (SoftSqround\u003cspan data-mce-fragment=\"1\"\u003e™)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.7; text-align: left; text-indent: 0; margin-left: 0; margin-top: 0; margin-bottom: 0;\"\u003e\u003cspan style=\"color: rgb(68, 68, 68); font-size: 11pt;\"\u003e1 x Hegen Flange (SoftSqround\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0); font-size: 10.5pt;\"\u003e™\u003c\/span\u003e\u003cspan style=\"color: rgb(68, 68, 68); font-size: 11pt;\"\u003e) 2-pack - SIZE OF YOUR CHOICE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e*This bundle is only compatible with the Hegen PCTO™ Double Electric Breast Pump device.\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"16mm","offer_id":48446216864039,"sku":"11336105+11337105+11335295+11353295","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"19 mm","offer_id":45492701266215,"sku":"11336105+11337105+11335295+11340295","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"22 mm","offer_id":45492701298983,"sku":"11336105+11337105+11335295+11341295","price":125.0,"currency_code":"SGD","in_stock":false},{"title":"25 mm","offer_id":45492701331751,"sku":"11336105+11337105+11335295+11342295","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"28 mm","offer_id":45492701364519,"sku":"11336105+11337105+11335295+11343295","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"31 mm","offer_id":45492701397287,"sku":"11336105+11337105+11335295+11344295","price":125.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/hegen-double-electric-breast-pump-softsqroundtm-upgrade-kit-bundle-hegen-1.png?v=1741167700"},{"product_id":"hegen-pcto-double-electric-breast-pump-softsqround","title":"Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)","description":"\u003cp\u003eExperience ultimate convenience and support with the Hegen PCTO™ Double Electric Breast Pump (SoftSqround™)—now bundled with a complimentary 2-hour Breast Practices Workshop, ensuring you not only get the best-in-class pump but also expert guidance for a seamless breastfeeding journey.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFeaturing all new silicone SoftSqround™ flanges, our Hegen Double Electric Breast Pump is a portable breast pump with hospital-grade suction strength perfect for mothers beginning their breastfeeding journey. Use it as a single or double pump to express and store breast milk directly into our Hegen breastmilk storage containers, minimising the transfer of precious milk, making every drop count.\u003c\/p\u003e\n\u003cp\u003eThe new SoftSqround™ flanges are made of soft silicone for best adhesion to skin and has a uniquely designed flange tunnel that is gentle on the nipple, making every pump session a comfortable one. The unique Hegen sqround™ shape also allows for mothers to adjust and find the best fit angle for different breast sizes. Our eCap and eDiaphragm now comes in Hegen’s signature Press-to-Close Twist-to-Open™ (PCTO™) innovation for easy, quick, and accurate assembly.\u003c\/p\u003e\n\u003cp\u003eResearch has shown that massaging your breasts before pumping increases the breastmilk output and a mum who is relaxed and calm when pumping produces a better quality of milk. Standing out from other brands, our pump is the world’s first relaxation electric breast pump designed for comfort and efficiency. It includes a kneading massage feature (patent pending) that helps relieve body aches and sore muscles experienced by breastfeeding mothers. The massager creates a gentle cupping and kneading sensation to release tension from breast engorgement and applying it on meridian points helps to stimulate milk supply.\u003c\/p\u003e\n\u003cp\u003e22mm flange is included in this set. 5 other flange sizes are available for sale separately.\u003c\/p\u003e\n\u003cp\u003e*For a step-by-step guide on using the Electric Breast Pump, click \u003ca href=\"https:\/\/www.youtube.com\/playlist?list=PLpoheT30L83aWS9cQWvbmyZQlEuM7BGVF\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you would like to personalise your Hegen By Me PCTO™ Double Electric Breast Pump (SoftSqround™), click\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.hegen.com\/products\/hbm-ebp\/\" title=\"Hegen By Me Double Electric Breast Pump\"\u003eHERE\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":47288493834535,"sku":"11321105","price":350.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/hegen-pctotm-double-electric-breast-pump-softsqroundtm-hegen-1.png?v=1741167863"},{"product_id":"hegen-by-me-1","title":"Build Your Own Hegen Bottle","description":"\u003cp\u003eBuild your own Hegen Bottle. Mix and match bottles, teats and other accessories in any size or colour you want! 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