{"title":"New In","description":"","products":[{"product_id":"hegen-wearable-breast-pump","title":"Hegen PCTO™ Wearable Breast Pump","description":"\u003cdiv class=\"OutlineElement Ltr SCXW78204737 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW78204737 BCX0\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW19888065 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW19888065 BCX0\"\u003e\u003cspan class=\"TextRun SCXW19888065 BCX0\" data-contrast=\"none\" lang=\"EN-SG\"\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003ePumping \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eshouldn’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e feel like it holds you back. The \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eHegen\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e PCTO™ Wearable Breast Pump is designed to move with you,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003efitting comfortably in your bra so you can express milk hands-free, whether \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eyou’re\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e at home, at work, or on the go.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW19888065 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW19888065 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW19888065 BCX0\"\u003e\u003cspan class=\"TextRun SCXW19888065 BCX0\" data-contrast=\"none\" lang=\"EN-SG\"\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eWith comfortable yet hospital-grade strength suction and 78 personalised settings, this wireless electric breast pump mimics your baby’s natural rhythm for comfort and efficiency. Paired with \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eHegen’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e signature pump-store-feed system, it gives you more freedom, fewer steps, and peace of mind that your milk, and time, are never wasted.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW19888065 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240,\"335559740\":278}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW19888065 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW19888065 BCX0\"\u003e\u003cspan class=\"TextRun SCXW19888065 BCX0\" data-contrast=\"auto\" lang=\"EN\"\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eFinally, a wearable pump that gives you MORE- \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003eMore Love, More Strength, More Flow\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW19888065 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW19888065 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":240,\"335559739\":240,\"335559740\":278}'\u003e \u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":50318071726375,"sku":"11322105","price":450.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/W_TN.jpg?v=1776397990"},{"product_id":"hegen-travel-duffle-bag-auburn","title":"Hegen Travel Duffle Bag (Auburn)","description":"\u003cp\u003eEffortlessly refined and thoughtfully designed for life in motion, the Hegen Travel Duffle Bag brings together style and everyday practicality.\u003c\/p\u003e\n\u003cp\u003eDesigned in our signature Auburn hue, this spacious duffle carries all your essentials without compromising on style. Thoughtful compartments for your Hegen Lifestyle Bottle or Drinking Bottle, while the structured silhouette ensures you look polished whether you are using it as your hospital bag, for traveling, or for a quick errand.\u003c\/p\u003e\n\u003cp\u003eLightweight, versatile, and easy to pair with any outfit, it is more than just a duffle bag, it is your everyday companion for life on the go!\u003c\/p\u003e\n\u003cp\u003eDimension: \u003cspan data-teams=\"true\"\u003eL 45cm x W 16cm x H 30cm.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":51147839537447,"sku":"188161145","price":75.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/fQW2RVWI69b76cea09b84_1773628650.jpg?v=1773628656"},{"product_id":"hegen-pcto™-450ml-15oz-lifestyle-bottle-ppsu-pink-rosette-with-loop-and-boot","title":"Hegen PCTO™ 450ml\/15oz Lifestyle Bottle PPSU Pink Rosette with Loop and Boot","description":"\u003cp\u003eElevate your daily routine with the Hegen 450ml\/15oz Lifestyle Bottle, your chic and functional hydration companion. Featuring an exclusive Pink Rosette finish, the Hegen Lifestyle bottle strikes the perfect balance between style and functionality. Whether you are parents managing busy schedules, kids transitioning into school life, or young adults balancing work, play, and self-care, this bottle seamlessly adapts to diverse lifestyles – making it a hydration must-have for all ages.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCrafted from durable PPSU (polyphenylsulfone) material, the bottle is designed to withstand everyday wear and tear while remaining lightweight, safe, and stylish. The compact yet spacious 15oz\/ 450ml capacity strikes the perfect balance – large enough to keep you hydrated yet slim enough to slip effortlessly into any bag, from a crossbody purse to an oversized gym tote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePerfect for all ages, the Hegen Lifestyle Bottle is a must-have accessory for every stage of life!\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":51307225022759,"sku":"131871155","price":55.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/Ecomm_SG_2026_Estore_Pink_Rosette_New_Launch_TN_Lifestyle_Bottle.jpg?v=1777360202"},{"product_id":"hegen-pcto™-toddler-essentials-ppsu-taupe","title":"Hegen PCTO™ Toddler Essentials PPSU (Taupe)","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSupport your little one's journey toward independent drinking with our Toddler Essentials in an exclusive Taupe colourway. Featuring our 330ml\/11oz Straw Cup and 240ml\/8oz All-Rounder Cup, this set is designed to support a smooth transition from feeding bottles to sipping and drinking, while promoting healthy oral development.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hegen","offers":[{"title":"Default Title","offer_id":51376637083943,"sku":"800111105","price":62.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/7815\/7351\/files\/qtfN95ML69fd427b3e903_1778205307.jpg?v=1778205313"}],"url":"https:\/\/www.hegen.com\/collections\/new-in.oembed","provider":"Hegen","version":"1.0","type":"link"}